Dallas, TX (PRWEB) October 13, 2006
Studies have shown color brochures to be an effective marketing tool in showcasing products and services. PrintPelican has done more than just research: They’ve actually put it to work by adding the new "Pick your Size" wizard to their Web site.
Marketing can be broken down into two steps: strategics (knowing what to say) and tactics (knowing how to say it). Many people can write a compelling case on paper, but don’t deliver when it comes to making the presentation. Imagine that a product is on trial and a lawyer who prefers wearing Bermuda shorts in court to suits as its attorney. Would the greatest defense argument in the world overshadow the jury’s image of anyone seriously trying a case in Bermuda shorts, even if such attire is allowed. Probably not! When building a marketing case, presentation planning is a very necessary step to proving one knows something about marketing.
Brochures are the perfect marketing tools that help companies demonstrate such know how when reaching their target market. They not only showcase professionalism, but also provide a way for people to conveniently receive information on a company’s products and services.
As a marketing medium, brochures and short run magazine printing should have a quality that attracts its targeted prospects. The aim should be to persuade prospects to make an immediate move at getting in touch with products, services, and offerings. For this reason, brochures must reek of sophistication. It should be a document that sends an invitation customers want to accept, instead of a piece of paper that invites disparagement and no business.
Writing a reliable, readable, well crafted message can be a difficult task. It can get even more tedious when companies are faced with designing the brochures on their own as well. That’s why, it is highly recommendable to enlist a reliable and efficient brochure printing service that will guarantee high quality results.
After carefully searching the yellow pages, web, newspapers, magazines, and so forth, it is a good idea to visit with the top choices before shelling out for one’s services. One of the best ways of finding the best is consulting with business associates and friends who have previously hired the services of a good printing company.
Finding a dependable brochure printing service does not have to be a difficult task. As time is of essence, an Internet search can yield good results, as mostly all good printing companies have web presence. Efficient display of their products, their experience and testimonials can provide prospects with a very clear picture, of whom they need to select.
Once a shipment is received thoroughly check the quality of chosen printing services (i.e. paper, cutting of edges, print quality, smudges, alignment of the printed matter, folding, correct quantity count).
A good printing company will always supply the correct quantity and quality of brochures that have been ordered, and will quickly resolve issues if any problems arise in the printing quality or quantity of brochures delivered.
Visit a site like PrintPelican.com, as a test and see if they have done good a job of defending their case. Does this web site offer ease of use, and prices that cannot be resisted? Don’t just be the judge, be the jury as well.
PrintPelican.com is a one stop shop for commercial printing. See their complete product line at
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