(PRWEB) October 12, 2006
As the number of online businesses continues to explode, newcomers to the world of Internet marketing are increasingly turning to experts such as Derek Gehl — CEO of the Internet Marketing Center — for answers to questions like, “How can I increase my Internet marketing sales?”
With an impressive track record of helping online entrepreneurs build successful web sites, Gehl uses real-world results to back up his advice.
“People are always emailing me and approaching me at seminars to ask for advice and help with their online businesses,” says Gehl, who recently finished a 14-month worldwide seminar tour. “Understandably, they’re all eager to improve their bottom line.
“To address this, I often use selling backend products as an example of a strategy I personally use to quickly and easily increase my Internet marketing sales.”
Backend products are simply products businesses can offer to their existing customers once they’ve made their initial purchase.
“Since you know what your customers have already bought from you, you should have a good idea of other things they might like to buy,” Gehl explains. “And the thing is, it’s so much easier to sell to people who have already bought from you than it is to sell to a stranger, because they’ve already decided they trust you enough to buy from you.”
According to Gehl, finding backend products to sell to customers is easier than one might think. “The only thing limiting the number of product ideas you can think of is your own imagination,” he says. “Just make sure these new products will appeal to your existing customers.
“For example, you can sell instructional eBooks, or join affiliate programs and sell other people’s products.”
Gehl emphasized that online entrepreneurs who don’t follow up with their customers and target them with highly appealing backend products are losing out on a huge amount of profit.
“There’s no doubt that backend selling is a key online marketing strategy,” he says. “In fact, I use it in my own business to increase my Internet marketing sales by more than 30%.”
About Derek Gehl and The Internet Marketing Center
The Internet Marketing Center provides their clients with all the tools they need to successfully start, build, and grow their own profitable online businesses on small budgets — using the same tools, resources, and strategies that IMC has used to generate over $60 million in online sales.
Since 1996, the birth of online commerce, the company has created best-selling marketing software, courses, and other information products, including the Insider Secrets to Marketing Your Business on the Internet (http://www.marketingtips.com/tipsltr.html).
CEO Derek Gehl has carved a reputation as one of the Internet’s foremost marketing experts, and recently completed a worldwide, multi-city seminar tour.
For more information, visit http://www.marketingtips.com
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The Internet Marketing Center