B-To-B Sales Lead Generation Conference Features M. H. “Mac” McIntosh as Keynote Speaker

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M. H. “Mac” McIntosh, the B2B Sales Lead Expert™, will be a featured speaker at What’s Working NOW In B-to-B Marketing, Lead-Generation & Sales - And How You Can Make It Work For YOU!, a one-day conference on November 2, 2006, in Cincinnati, OH.

M. H. “Mac” McIntosh, the B2B Sales Lead Expert™ will be a featured speaker at What’s Working NOW In B-to-B Marketing, Lead-Generation & Sales - And How You Can Make It Work For YOU!, a one-day conference on November 2, 2006, in Cincinnati, OH.

In addition to McIntosh, speakers will include:

*Mike Hensley, co-founder of HSR Business to Business, four time winner of B-to-B Magazine’s coveted Agency of The Year award.

*Michael A. Brown, the Business To Business By Phone® expert

*Mike Murray, the Search Engine Marketing (SEM) expert

*Steve Badertscher, president and creative director of Badertscher Communications, recognized by B-to-B Magazine as one of the "Top 75 Advertising Agencies" in the nation in three out of the last four years.

*Mary Miller, marketing director of DM2-DecisionMaker, a leading provider of B2B direct marketing data solutions.

*Ernest Nicastro, B-to-B direct marketing and copywriting expert

*Lee Sjoquist, tradeshow and exhibit expert

*And more...

Attendees will learn the latest on what’s working now in B-to-B lead generation, relationship marketing, search engine marketing and optimization, direct mail, tradeshow marketing and what’s working now in B-to-B direct marketing lists. Plus, they’ll learn lots of proven tips and pointers on how to create effective B-to-B print ads and how to make sure marketing and sales work together to maximize bottom line results.

The cost of attending What’s Working NOW In B-to-B Marketing, Lead-Generation & Sales is only $249 per attendee. Complete details and registration information are available at http://www.wwnowbtb.com.

Unlike other marketing conferences where attendees have to pick tracks and miss some of the presentations, attendees will be able to attend all the sessions, as they will be presented sequentially.

“I’m excited about this conference,” said McIntosh, “as it focuses directly on business-to-business marketing and sales lead generation. The speakers are all top-notch professionals with hands-on experience, so attendees will walk away armed with lots of proven strategies, tactics and tips for making their marketing and sales lead generation efforts much more effective.”

“This conference features some of the top speakers and trainers in B-to-B marketing today,” said Ernest Nicastro, who is also producing the event. “But with sponsorship support from The Business Marketing Association, B-to-B Magazine and others we’ve been able to keep the registration fee at the very affordable level of only $249. Our aim was to make it cost-effective for multiple people to attend from each company and I think we’ve done that,” he added. “As a result, we expect a strong turnout from the region, especially the Tri-State area of Ohio, Kentucky and Indiana. And with the comparatively low total cost of attending this marketing conference, inclusive of travel and lodging, we also expect a number of attendees from across the USA and Canada to attend.”

For more information about, or to register to attend What’s Working NOW In B-to-B Marketing Lead-Generation & Sales - And How You Can Make It Work For YOU!, please visit http://www.wwnowbtb.com.

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