AETNA Presents Health and Product Information, Babbalu Style

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Insurer offers on-line health information and direct-purchase option.

Babbalu.com announced today a formal alliance with Aetna, Inc., to make information about health care and health insurance easier to access and purchase for the Latino community.

This alliance with Babbalu.com demonstrates Aetna’s continuing efforts to bring real time, daily information critical to their clients’ efforts to maintain a healthy lifestyle. Aetna’s has a strong focus on gaining knowledge and building relationships within the nation’s Latino community. The health insurer’s strategic vision includes offering health information and a wide variety of affordable health plan products designed to meet the unique needs of all customers it serves.

As a result of this alliance, Aetna will become Babbalu.com’s health partner and will provide online health information that is updated daily through a link to Aetna’s InteliHealth website and the ability to purchase Individual insurance and discount programs directly from Aetna.

InteliHealth, Aetna’s health-information portal, provides information in four main categories:

  •     Diseases & Conditions provides comprehensive information on heart disease, cancer, diabetes, and other major diseases and conditions.
  •     Healthy Lifestyle offers a variety of tips -- ranging from nutrition and fitness to complementary and alternative medicine -- on how to achieve a healthful lifestyle.
  •     Your Health features health information by age, gender and topic, including specific health information for babies, children, men, women, seniors and caregivers.
  •     Look It Up contains a comprehensive library of medical and dental resources, such as a Drug Resource Center and Medical Dictionary

“Aetna’s national leadership and research on disparities in health care has been in the forefront of a national movement to eliminate disparities in health care, based upon race and ethnic background. We are pleased to be partnering with Babbalu.com to accelerate this effort in the Latino population," said Rick O’Connor, VP of Marketing for Aetna Individual Products.

“The partnership with Aetna will provide our clients with a reliable source of web-based health information to continue to educate our members on how we can effect change in the health status of Latinos,” said Rene Rodriguez, President of Babbalu.com. “We feel that this partnership will make a difference in the quality of life for Latinos. Aetna’s Buy Direct allows people to select the very best products for their individual needs, from a top rated company with excellent pricing,” Rodriguez added.

By partnering with Babbalu.com, Aetna will share its exciting new venture with the ever-growing Latino market. According to the Selig Center for Economic Growth, in 2007 Hispanics will lead the nation in minority buying power, with over $866 billion.

About Aetna

Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 29.9 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life, long-term care and disability plans, and medical management capabilities. Aetna’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans and government-sponsored plans. For more information about Aetna’s products and services visit http://www.aetna.com.                    

About Babbalu.com

Babbalu.com, The Latino American Lifestyle Authority is designed to provide users with access to a host of products, services and features. Babbalu.com creates a unique vehicle to reach the Latino American niche market, as well as the non-Latino crossover population. With innovative services like Bmail, Bblog, Bfriends, International Calling Cards, up-to-date, Latino relevant bi-lingual news and information on fashion, entertainment and health, Babbalu.com is the perfect forum for a cross-section of Latino Americans. Babbalu.com is a user-friendly and community-conscious way to track the pulse of the Latino American population.

For more information, please visit us at http://www.babbalu.com.

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Rene Rodriguez
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