Independence Day for Betfair Poker

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Betfair Poker will leave the Cryptologic network and move to its own poker platform.

Betfair Poker will be re-launching on a new platform by the end of October.

The migration of customers will combine the player base of Betfair Poker with PokerChamps on a new and improved version of the downloadable software. PokerChamps and Betfair Poker will remain separate brands.

Betfair Poker players will keep their existing account credentials, continue their brand association, and experience an improved user interface.

The updated poker software maintains the identity of Betfair Poker but incorporates new features such as a selection of video content, player profiles, player search and map, VIP club, and cash games for any bankroll.

"Having our own poker software puts us in command of our own destiny. It means we can react quickly to customer feedback and continue to develop an innovative, community-focused product. We are confident that we are laying the foundations of a market leading poker room,” said Head of Poker Ben Fried.

The software was developed with input from real players. This input placed major emphasis on simplicity and focus on the game. Special care was taken during the design process to create an approachable, intuitive and visually pleasing interface.

Migrating players will notice various changes which are the results of Betfair adjusting to player comments.

New features include:

Choice of educational video content, personalised view for multi-tabling, remember folded cards, personal player information, player profile, player search and map, and VIP club. The established Betfair Poker features such as a safe, secure and fast payment system, 24/7 customer service, the forum and the Leaderboards remain.

Notes to Editors:

1.    Betfair Poker (http://www.betfairpoker.com) was launched in May 2004.

2.    It is the first new enterprise from parent company Betfair (http://www.betfair.com) and launched in conjunction with their highly successful betting exchange.

3.    Betfair was launched in June 2000 by Andrew Black, a former professional punter and Edward Wray, a former Vice-President of JP Morgan.

4.    Betfair acquired PokerChamps in October 2005.

5.    With more than 100,000 registered players, and an average of over 25,000 active players per month, Betfairpoker.com is fast becoming one of the busiest poker rooms in Europe.

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Oliver Bowen
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