Strategies for Increasing Sales and Customer Satisfaction through Product Mastery Offered in Web Conference by Omega Performance

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Sales & Service Experts to Reveal Unique Approach to Retail Product Knowledge and How it Boosts Business Results on 16 November 2006.

Omega Performance announced today that Margie Kensil, senior vice president and director of strategic sales and service, and Jan Abrams, senior project manager, will lead an in-depth, 90-minute web conference entitled: Developing Business through Product Mastery at the Frontline—A Unique Approach to Retail Product Knowledge. Joining them to discuss her bank’s successful experience with Omega Performance’s product mastery technology will be Courtney Peacock of Capital City Bank. The web conference will be held Thursday, November 16, 2006 at 3 p.m. EST.    

Managers and team leaders who are responsible for enhancing the product knowledge capabilities of their staff will learn what product mastery is and how it boosts business performance, the ways in which product mastery helps employees have more productive conversations with customers, and what managers can do to increase their employees’ speed to product knowledge and retention. Each attendee will receive a deck of Omega Performance’s product mastery cards—the foundation of the mastery learning process—enabling them to experience the technology first-hand.    

“One of the primary characteristics of high-performing organizations is the ability of frontline staff to create customer-centric experiences that are also beneficial to the organization; product knowledge is one of the top requirements for delivering this kind of experience,” said Kensil. “This web conference will introduce attendees to a unique, proven approach to product knowledge retention that results in greater customer satisfaction, both initially and in the long-term; improved customer service and sales results; and more competent, confident sales and service providers.”

To register for the web conference, visit Developing Business through Product Mastery at the Frontline—A Unique Approach to Retail Product Knowledge is one in a series of web-based events Omega Performance is hosting in 2006. Other events include:

24 October: Diving into Business Lending? A Guide to Safe Waters for Credit Unions (60-minute webcast, complimentary)

15 November: Creating a Sales Culture: A Comprehensive Action Plan (90-minute in-depth web conference, U.S. $95)

About Omega Performance

Omega Performance improves business by empowering people with the knowledge, skills, and behavior to achieve outstanding results. Omega Performance is headquartered in Charlotte, N.C., with major offices in Auckland, Johannesburg, London, Melbourne, Sydney, Singapore, and Toronto.


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Laura Walker
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