REVShare Executives to Present White Paper on the Future of Multicasting in a Fragmented Media Universe at DMA Convention in San Francisco on Oct. 19, 2006

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REVShare's CEO and VP of Marketing will address a distinguished group of America's top marketing executives at the DMA (Direct Marketing Association) convention in San Francisco on Oct. 19, 2006. Joseph Gray and Alain Jourdier will present a new white paper entitled "Multicasting Checkmates Television Ad Industry."

REVShare’s CEO and founder, Joseph Gray, and company Marketing and Communications, VP, Alain Jourdier, will present a new white paper to an industry forum comprised of America’s top marketing executives at the DMA (Direct Marketing Association) trade show on Thursday, October 9, 2006 in San Francisco.

The new paper, entitled “Will Multicasting Checkmate the Television Ad Industry?,” examines the issues advertisers are facing in a fragmented media universe and offers a unique solution to the current online auction debate and the demand for better accountability and measurement.

Says Gray, “The already embattled television industry is bracing for the final transition date set by Congress to convert to broadcast digital signals by 2009. As we move inexorably toward that date, myriad questions and issues have arisen such as What will Multicasting mean for an already fragmented media universe?, What is the future for models like DRTV?, and What is the viability of the recently proposed TV airtime auction model to execute beyond the Upfront into Scatter and DRTV buys?

The REVShare white paper will be presented at the DMA show on Thursday, October 19 from 2:00-3:00 PM in Parc Ballroom 3 of the Moscone Convention Center in San Francisco. To attend the presentation, please visit http://www.dma06.org. For more information, please contact Alain Jourdier at (800) 819-9945 x485. To download the white paper, please visit http://www.revshare.com/dmawhitepaper.

About REVShare:

REVShare has specialized in Cost-per-Action (CPA) television advertising since 1989. The company has relationships with more than 1,000 local market television stations, cable systems, syndicators and networks, which are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.    

REVShare saves its ad clients thousands and provides trackable, proven results as well as solid sales lead generation.

For more information on REVShare, please contact Alain Jourdier, Vice President, Marketing and Communications at 1-800-819-9945, ext. 485.

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Adam Warren/Kim Wilder-Lee
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