Andreas Furniture Chooses hfa for New Marketing Direction

Andrea's Furniture, one of the highest-volume furniture stores in Northeast Ohio, sets out to expand its market with the support of its new marketing communications firm, Hitchcock Fleming & Associates Inc. (hfa).

Akron, Ohio (PRWEB) October 14, 2006 -- Andreas Furniture carries one of the widest selections of furniture in Northeast Ohio -- more than 90 brands -- and has set out to increase store traffic and attract new customers from greater distances. The Sugarcreek, Ohio-based store seeks to accomplish these goals with the support of its new marketing communications firm, Hitchcock Fleming & Associates Inc. (hfa). Andreas conducted a review of marketing communications firms before choosing hfa, which is a full-service marketing agency based in Akron, Ohio.

“We searched for a full-service agency to help formulate and direct a new marketing strategy for Andreas,” said Tim Sisler, vice president/general manager of Andreas Furniture. “We sought a firm with the proven breadth and depth to develop and execute a new strategy, and hfa really stood out with its marketing experience and capabilities.”

It’s planned that the marketing hfa will develop for the family-owned and operated store will encompass ethnographic account-planning research; interactive marketing; print, broadcast and nontraditional advertising; media planning and buying; and public relations.

“Andreas Furniture is a prestigious and storied retail name in this region, with a legion of loyal customers. Initially, we intend to engage in ethnography to gain a more strategic perspective for developing messaging to consumers,” said Jack DeLeo, president/CEO of hfa. “Ethnography enables us to better learn consumers’ needs and wants, and then we construct a marketing plan using that consumer research as a pillar of the plan.”

Giving its customers what they want is the main principle on which Andreas was founded in 1948. And that’s why Andreas attracts customers from throughout eastern Ohio and western Pennsylvania. “Customers love our brands, such as Flexsteel®, Broyhill®, Stanley®, Durham and Sealy®. And they love our service too, because Andreas offers free delivery and setup anywhere within 100 miles of the store -- from Pittsburgh to Columbus to Cleveland and its suburbs,” said Rhonda Andreas, vice president of Andreas Furniture.

“The focus is completely on our customers,” Andreas said. “We cater to them with a relaxed atmosphere and one of the widest furniture selections in the area. And we’re excited about working with the hfa team, so that even more people will see that the dream of better living is made real at Andreas Furniture.”

Flexsteel is a registered trademark of Flexsteel Industries Inc. Corporation. Broyhill is a registered trademark of Broyhill Furniture Industries Inc. Stanley is a registered trademark of Stanley Furniture Inc. Corporation. Sealy is a registered trademark of Sealy Technology LLC LTD LIAB CO.

About Andreas Furniture
Dedication to service and respect for the customer give Andreas Furniture an unconventional approach to furniture selling. Since 1948, this family-owned company has flourished and become one of the region’s leading furniture stores, serving northeast and central Ohio, as well as western Pennsylvania. Andreas offers more than 90 brands, including Flexsteel® and Sealy®. Andreas sales associates foster a non-pushy atmosphere, and Andreas delivers for free within a 100-mile radius of the store. Andreas Furniture is located eight miles west of I-77 at 114 Dover Road in Sugarcreek, and the friendly sales staff can be reached Monday through Saturday from 9 a.m. to 9 p.m. at 330.852.2494 or 1.800.846.7448. Or information can be found at www.andreasfurniture.com.

About hfa
Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are The Goodyear Tire & Rubber Company, the world’s largest tire company; Carter Lumber and its more than 200 stores; Tremco, North America’s premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.

hfa’s capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through Buzzwerks™, hfa’s interactive division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and Buzzwerks™ are www.teamhfa.com and www.thebuzzwerks.com.

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