Pharmaceutical Ad Spending Reaches New High

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Timely Book Triggers Critical Discussion about Consumer Manipulation.

The pharmaceutical industry spent 4.5 billion dollars on direct-to-consumer advertising in 2005, and spending for the first half of 2006 rose another 9 percent, according to TNS Media Intelligence. On the heels of this newly-released information, one former pharmaceutical industry insider is raising awareness about the influential messages bombarding consumers and other deceptive marketing tactics used by Big Pharma in her new book, Side Effects.

After two successful films exposing the profiteering tactics of the pharmaceutical industry, filmmaker Kathleen Slattery-Moschkau has packaged her screenplays into an important book that serves as a critical resource guide. Side Effects will have consumers, doctors and professors across the country asking critical questions about the ethics and motives behind the drug companies’ television and print ad campaigns.

Intended for use in classrooms, at book club meetings or for any lively discussion, Side Effects frames the issues within the pharmaceutical industry in a point-counterpoint format, and provides readers with information on where to find bias-free information about prescription drugs and health in general. The book also includes the screenplays for both of Slattery-Moschkau’s films, Side Effects and Money Talks: Profit Before Patient Safety, which have received press attention from around the world for exposing the dangerous tactics the drug companies are engaging in at the expense of patients’ health.

“Readers and viewers of Slattery-Moschkau’s work will be forever changed in their perception of the pharmaceutical industry,” said Dr. Bradley Lewis of New York University’s Gallatin School of Individualized Study and Department of Psychiatry. “They will be better citizens—better prepared to help bring about legislation to curb the excess of an industry careening out of control.”

“This book is intended to provide content that is accessible, entertaining, and useful to everyone from consumers to current and future physicians,” said Slattery-Moschkau. “Our goal is to provide insight into the films and the subject matter as a whole, and to get people thinking and talking about the subject.”

Slattery-Mosckau’s writings are based on the decade she spent pushing pills for two of the largest pharmaceutical companies. She is an expert on the topic and provides an insider’s glimpse of one of the world’s most profitable industries.

For more information or to order the book, visit http://www.sideeffectsthemovie.com. To arrange an interview with pharmaceutical insider Kathleen Slattery-Moschkau, contact Cari Reisinger of Hummingbird Pictures at (414) 263-1958.

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