Nexternal Enables Data Feeds for Comparison Shopping Sites

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Nexternal's clients can easily list products in multiple marketplaces.

Nexternal Solutions, a leading provider of e-commerce software is pleased to announce that it now supports data feeds to all major shopping comparison sites. Merchant’s product data can now easily be syndicated to the likes of Shopzilla, Yahoo Shopping, Shopping.com, NexTag, and PriceGrabber.com. Additionally enhancements have been made to Nexternal’s Google Base / Froogle feed to help clients get better listings.

Jeff Balmeo, a Nexternal Senior Project Manager in charge of this initiative says, “We predict that many online shoppers will start their 2006 holiday shopping at the comparison sites. A comparison site is a very logical place for a consumer to visit if they know what they are buying and are looking for a competitive price. We want to make it as easy as possible for our merchants to list their products in those marketing channels.”

Nexternal’s software can be set to automatically generate and send the product data to Yahoo, Google, and Shopping.com on a nightly basis. This ensures that the engines have the most up-to-date product information and prices without the merchant having to do a thing. Additionally, data feed files are easily created for Shopzilla, NextTag, and PriceGrabber.com.

Nexternal provides a means for clients to measure both the order volume and number of new customers that are created per marketing channel. “With the exception of Google Base / Froogle, the shopping comparison sites work on a pay-per-click basis. It’s important that our clients are able to track their return on investment from these marketing channels,” says Balmeo.

John Engel, President of Paper.com which is one of top 500 online retailers has been marketing through comparison shopping sites for quite some time.    “The shopping comparison sites have been a solid source of sales for Paper.com. We are thrilled that Nexternal has automated the process and made it easy for us to try new market places. Increasing targeted visitors to our site is one of the major components facilitating our growth and Nexternal is continuously making it easier.”

Nexternal Solutions adds new features to its software that help merchants increase their profit. Creating traffic generation tools is one component of the Nexternal value proposition.

About Nexternal Solutions

Nexternal Solutions, Inc. is a leading provider of web based e-commerce software. Founded in 1999, the company's unique e-commerce system is used by hundreds of clients in many diverse industries. Nexternal's software features an always-on screen shopping cart with integrated marketing and fulfillment tools allowing merchants to maximize revenue while minimizing operating costs. Nexternal's software was rated five out of five stars by Internet.com and is a three time SIIA Codie awards finalist for Best E-Commerce Software. Clients include Alcoa, Hershey, Taser, K2 Sports and Hanes. With locations in Carlsbad, CA and New Canaan, CT, Nexternal provides industry leading customer service. For more information, contact Nexternal Solutions, Inc. CA: 800.914.6161. CT: 866.436.8479. Web: http://www.nexternal.com

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