Search Engine Marketing – A Primary Ingredient of Your Marketing Mix
Carlsbad, CA (PRWEB) October 17, 2006 –
Garry Grant, Chief Executive Officer and President of SEO Inc., a recognized expert in Search Engine Marketing and Optimization, has been invited by Frost & Sullivan, a global growth consultancy, to take part on a panel of industry experts showcasing the key considerations and best practices on achieving superior ROI through an increased web presence combined with the fundamentals of organic search engine optimization.
"Search Engine Marketing – A Primary Ingredient of Your Marketing Mix”, a Frost & Sullivan eBroadcast, will take place on Thursday, October 26, 2006 at 2 pm EST / 11 am PST.
During this 60-minute complimentary eBroadcast, Grant will join Luke Russell, Senior Analyst with Frost & Sullivan, and Charles Fuller, Senior Vice President, Business Development with Entrepreneur Media, Inc. as the panel takes a deep dive into examining how organizations today are leveraging Search Engine Marketing to refine audience targeting, segmentation, and branding in a way that virtually no other advertising medium does while showing a great rapid return on their investment.
During this eBroadcast Grant and his co-presenters will address the integral questions all of us have but have been afraid to ask:
-What is Search Engine Marketing?
-Why do Fortune 500/1000 business need to start leveraging this Internet Marketing Tool?
-How does one fit Search Engine Marketing into their marketing mix?
-Why is SEO more than the simple sum of its parts?
-How to choose a winning partner?
This program is being produced in cooperation with:
Frost & Sullivan, BtoB Magazine, eMarketing Association, DM News, Business Marketing Association, Entrepreneur Magazine and SEO, Inc.