China BrightStar’s Managing Director to Speak on Outsourcing Panel at Michigan State’s Greater China Supply Chain Forum

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Michael Zakkour, Managing Director of China BrightStar will speak on "The True Cost of Outsourcing" panel at Michigan State’s Broad School of Business’ Greater China Supply Chain Forum. Trusted partners are the key to successful China Strategies for western businesses, as Mr. Zakkour will demonstrate using examples from his company's sourcing and manufacturing experience.

(http://www.chinabrightstar.com) – Drawing upon real-world business cases, China BrightStar’s Managing Director, Michael Zakkour will look to demystify China supply chain management myths, as a panel member at Michigan State’s Broad School of Business’ Greater China Supply Chain Forum.

Tapped for “The True Cost of Outsourcing” discussion, Friday, October 20th from 1:15 – 2:15 p.m. at the Kellogg Center in East Lansing, Mr. Zakkour will show how trusted partners are the keys to successful China strategies. Using China BrightStar’s blueprint, he plans to demonstrate how a dedicated team on the ground in China, along with a strong communications strategy can help western companies maintain quality while managing costs.        

“China’s economic renaissance continues to steam forward. Outsourcing is the only way western companies will continue to compete in the global marketplace, and that means navigating across a complex business and cultural divide,” says Zakkour. “Since a China strategy is no longer ‘optional,’ companies must overcome these challenges. We focus on finding these solutions every day, so I look forward to sharing our experiences as part of this panel.”

China BrightStar offers its clients manufacturing, sourcing, and consulting services across a variety of product categories including, garments, toys, automotive accessories, outdoor, and promotional products. As founder and Managing Director, Mr. Zakkour directs global teams in Asia and the United States and oversees the company’s manufacturing facilities in Asia.

The 4th Greater China Supply Chain Forum (http://www.chinaforum.msu.edu) is presented by the Broad International Business Forum of Michigan State. For more information about China BrightStar please visit the company’s website at http://www.chinabrightsar.com.

About China BrightStar

Founded by Michael Zakkour, a global sourcing and manufacturing expert, China BrightStar (http://www.chinabrightstar.com) is a privately held company with North American offices in New York City, Dallas, Orlando and Vancouver. In Asia, the company has offices, factories, and agents in Beijing, Shanghai, Ningbo, Yiwu, Guangzhou, Shenzhen and Hong Kong. The company directly manufactures toys, garments, household goods, automotive accessories, promotional goods, and outdoor items and provides sourcing and consulting services in these and other product categories.

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