New Brand Created To Help Business Owners Network and Prospect

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A new clothing brand called “B for Life” was created to help business owners network and prospect using brand recognition.

C & A Rich, Inc. has introduced "B for Life," the first clothing brand created exclusively for business owners. "B for Life" stands for "Business Owner for Life" and was designed to help entrepreneurs network and prospect with one another using brand recognition.

"B for Life is all about connecting business owners," said President and Co-Founder Aletha Rich, "Savvy business owners know the importance of networking, and they certainly understand the benefits behind a well built business relationship. It is our focus to develop a recognizable brand that will act as the catalyst in helping entrepreneurs build those networking relationships."

"The concept came from the United States Marine Corps," said Chad Rich, Co-Founder of "B for Life." "Being a former Marine, I often wear shirts bearing the Marine Corps emblem. When I do, I am frequently approached by other Marines who bid me a "Semper Fi," and engage me in a conversation. This happens because they recognize the logo and immediately identify the commonalities we share. Our goal is to help entrepreneurs build their businesses using this same principle."

Business owners can visit and find a variety of apparel ranging from business casual to sports wear, all bearing the "B for Life" logo.

About "B for Life"

C & A Rich, Inc., dba "B for Life" is a privately held company based in West Chicago, Illinois. It is currently a home based business run by husband and wife team Chad and Aletha Rich. The "B for Life" brand is the protected property of C & A Rich, Inc. All other trademarks and registered trademarks offered on are the property of their respective owners.


Chad Rich

B for Life

Phone: (312) 636-3972

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