At Home Expressions Founds Business Ethics Blog for Ethical Greater-Austin Companies

--AHE Business Ethics Blog assists business owners in leveraging their credibility, provides forum for brand- and ethics-related idea exchange among Austin’s small- to mid-size businesses--

Austin, TX (PRWEB) October 18, 2006 -- At Home Expressions, the nation’s only pre-screened print and online directory of home-related contractors and merchants, today announced its founding of its business ethics blog at its website, www.AtHomeExpressions.com, effective immediately. The AHE Business Ethics Blog educates Greater Austin’s business owners of small- to medium-sized enterprises in diverse industries regarding ways to build and leverage their ethical reputation to further their credible branding among their target audiences. The Blog also provides a forum for these business owners to discuss related brand- and ethics topics.

At Home Expressions’ leadership is particularly qualified to create and populate such a blog, both because of AHE’s business model and the expertise behind the company. Jason Louis, President of At Home Expressions and its Business Ethics Blog, founded the company after nearly a decade as a deputy sheriff; his consequent dealings with contract scams and unethical contractors helped him to develop an uncanny knack for ascertaining which home-related companies are and are not ethical. Subsequently, he and Tracey Mastic founded At Home Expressions, whose uniqueness arises from its pre-screening process that investigates home-related providers’ referrals, history, licensing/bonding, and/or insurance required by their particular trade. The resulting print- and online-directory enables Greater-Austin area homeowners to confidently select ethical, reliable and hard-working contractors and merchants whose established reputation for high-quality goods and services puts the homeowners at ease. And because the directory is direct-mailed to owners of single-family residences valued above Austin’s median, the directory also builds the good repute of included home-related merchants and contractors in their most-coveted market, yielding more and better business leads for providers who most deserve it.

Stated Louis, “So many contractors are ethical, but in today’s climate of mistrust, sometimes that reputation does not come through to their potential customers as it should. Other contractors and merchants have a hard-working, scrupulous reputation but are wrestling with maintaining that regard in an era where it’s tougher and tougher to hire good subcontractors who further the company’s ethical brand. At Home Expressions’ Business Ethics Blog was created as a resource for Greater Austin’s small- to mid-size business to meet these companies’ needs to be ethical and for that truth to be perceived among their target markets. We look forward to providing thought-leadership in these domains through the Blog, and we encourage business owners to contribute their own questions and observations regarding leveraging and/or building credibility with their customer base.”

About At Home Expressions:

At Home Expressions is the only print and on-line directory of pre-screened, local home-related contractors and merchants covering the Greater-Austin area. The company was founded with the goal of uniting ethical, reliable and hard-working home-related contractors and merchants with homeowners who value these providers’ integrity and high-quality workmanship. At Home Expressions conducts a rigorous, third party verification pre-screening process of its home-related providers that investigates business history and confirms trade-required licensing, bonding and insurance. The resulting print- and online-directory enables Greater-Austin area homeowners to confidently select ethical, reliable and hard-working home-related providers whose established reputation for high quality goods and services puts the homeowners at ease. The direct-mailed directory also yields more and better business leads for providers who most deserve it by building their good repute in their most-coveted market, owners of single-family residences valued above Austin's median home value. For more information, please visit:

www.AtHomeExpressions.com

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