Los Angeles, CA (PRWEB) October 18, 2006
Nickel-free belt and jewelry sales spike for online retailers as more nickel allergy sufferers turn to the web for nickel-safe belts, watches, and jewelry.
Nickel allergy is a real problem for a large percentage of the population. Approximately 15% of females and up to 2% of men currently break out in an uncomfortable, itchy rash when exposed to nickel, commonly found in jewelry and belt buckles, for prolonged periods of time. Nickel is found in everything from eyewear to watches to razor blades and sewing needles. The only problem for folks allergic to nickel is that you rarely find the ingredients of a belt buckle printed on the buckle itself. Buying nickel free jewelry can be a real crap shoot for folks who don’t know where to turn.
In 2004, nickel-free start-up nonickel.com (http://nonickel.com) opened its virtual doors when the founder woke up one morning to find that his belt buckle had given him a large, itchy rash. It’s not uncommon at all for someone to become allergic to nickel later in life, and when the itch comes, it can be pretty perplexing.
After spending months online searching for a “nickel-safe belt,” Nonickel.com was born, along with the world’s first itch-free belt. After starting out with some fairly basic models, the company now sells a number of stylish designs to a growing community of buyers looking for hypoallergenic belts, buckles and watches at reasonable prices.
Many online retailers featuring nickel-free products have been working hard to expand their reach by working hand in hand with dermatologists and allergy publications world wide.
If you suffer from nickel-allergy, there’s a web site out there for you and more important, a belt or watch that won’t make you break out. Expect to see more nickel-free kiosks popping up in large retail shops sometime in the near future.