Help Save a Cat's Life, Help Breast Cancer Research - Give It Up for National Giving Week

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We have written an audio short story for the Internet called 100 Years of Ermintrude. For National Giving Week, we are donating all the proceeds to the breast cancer charity, Walk the Walk. We need to get 10,000 downloads or a ginger cat we have kidnapped will meet an unsavoury demise.

A few months ago I wrote a story called 100 Years of Ermintrude which encourages people to live our lives to the full. It is written specifically for the Internet generation and only takes 15 minutes to listen to over a coffee break. We also decided that all the sales would generate money for good causes.

This week we are donating all net proceeds to Walk the Walk as part of National Giving Week.

To get the message to as many people as possible we have started a YouTube viral marketing campaign. To find out more and to help “save a cat’s life,” watch the video which is currently climbing up the rankings on YouTube: http://www.youtube.com/watch?v=bcixAC5kjus

Here's what Nina Barough of Walk the Walk said about it: "It's fantastic to hear how the story of Ermintrude was born. It never ceases to amaze me the many wonderful and inspirational ways that people find to raise funds for us, and I think in your case it was a happy accident that was just meant to be, so I hope that she and her family will have a long and happy fundraising life."

These are some of the reviews from people who have downloaded it:

"Beautifully crafted e book, both visually and emotively. I loved the way the story unfolded backwards."

"This is a wonderful story of how life unfolds... literally."

"Absolutely fabulous way of sharing a great story with music and vocals that really do touch the heart. Thanks for inspiring all who connect."

"Ermintrude is a moving and witty everyday story of a woman's life. The presentation, style and elegance of the story is outstanding. It is more than an ebook, using graphics, music and a narrator most imaginatively."

"Some years ago I read Jonathan Livingston Seagull and felt a better person by doing that. I also felt that the world was a better place because of others reading it too. Ermintrude has the same feel."

We are now looking for more charities to link to us and receive up to 50% of the proceeds from downloads.

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Tom Evans
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