Reveal Worldwide Releases TrendSpeak -- A New Method For Effective Market Research

Reveal Worldwide, an New York company known for innovation in event marketing, event staffing, and research, has announced that it will be utilizing its nationwide database of talent to form a unique focus group for companies looking for creative ways to elicit feedback about products, advertising, and branding.

(PRWEB) October 18, 2006 -- Reveal Worldwide, an New York company known for innovation in event marketing, event staffing, and research, has announced that it will be utilizing its nationwide database of talent to form a unique focus group for companies looking for creative ways to elicit feedback about products, advertising, and branding.

The service, branded REVEAL TrendSpeak, has successfully activated its focus group in rounds of testing that were designed to determine the Respondent Return Ratio (R3) and the veracity of the responses. One of the test surveys posted on the Reveal Worldwide web site (www.RevealWorldwide.com) generated an enormous response from not only the respondents, but from marketing professionals as well.

Marketing Sherpa honed in on the survey and posted comments about the service on their home page, interviews were given to popular industry media outlets such as Event Marketer Magazine, and the database grew larger as talented marketing staff embraced this new way to have their voices heard.

TrendSpeak was mentioned by many prominent news outlets and was covered by websites who discussed the impact of the unique new service. With the overwhelming success of its test surveys, Reveal decided to finally make TrendSpeak available as one of its core services to all companies interested in the group’s feedback.

Reveal’s TrendSpeak Focus Group is populated by a vast majority of females (90%) who are active in event marketing as a model or performing talent. Successful surveys during the testing period focused on: hair/skin care, beer/liquor preferences, travel (airlines, hotel), and fashion.

“With the spice added by TiVo, MySpace, and iPod, the once palpable realm of market research has become a more challenging dish.” Said Eric Schwartz, Chief Operating Officer of Reveal Worldwide, “Consumers are being exposed to brand messages through many types of new media.

Thus, to examine the impact of this using conventional means is like watching HDTV on a black-and-white television. The picture may come across, but you’ll be missing an incredible amount of detail available to those with better means of capturing it.”

Reveal will open their TrendSpeak Focus Group to participate in surveys, product sampling, phone interviews, and/or direct mail. All of these services are aimed at providing Brand Managers and Marketers with better tools to measure the full impact of their brand and an audience of trend makers whose livelihood often depends on knowing what’s hot and what’s not.

For more information on Reveal TrendSpeak, visit www.RevealWorldwide.com or call Eric Schwartz at 845-356-2586.

# # #