eImprovement becomes new parent of eFaucets.com and Adds Real Time Inventory Tool to its Ecommerce Site

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Home Fixtures LLC the parent of the premier kitchen and bath store eFaucets.com has reorganized to become eImprovement.com, LLC to increase its brand recognition. The company's new real-time stock tool on its websites will improve customer service and conversions.

said Michael Fox, Chief Operating Officer.

The change will allow the company to better brand itself as it adds new niche product sites later this year and expands internationally with additional investment of capital.    

“We are very pleased with the transition and the new brand we have created,” said Nick Fox, President “This will help propel our family of ecommerce sites and create a more prominent brand connection across the individual sites.” The company’s eFaucets.com site has seen triple digit increases in growth since 2003 with 178% so far in 2006. eImprovement plans to launch several sites on its newly developed .NET ecommerce platform with the latest features and offerings for lighting, home, and door fixtures in the 4th quarter. The company has targeted $50 million as its sales milestone in 2007. eFaucets.com will also get an overhaul with added features as it turns up the flow to be the number one niche site for faucets on the internet. The company plans to aggressively challenge its competitors for the number one spot in each market with new advertising campaigns.

eFaucets.com has recently implemented a real-time inventory display on every product page to improve customer service and conversions. Through its new platform, the company has meshed its warehouse inventory system with that of its manufacturers and suppliers to show its total available inventory for each product right on the product page. No longer will a customer need to take the added step of calling in to double check availability on in-stock products.” said Michael Fox, Chief Operating Officer. “We want the customers shopping experience to be as easy and as fast as possible.” The company believes that the new stock tool will boost conversions as customers comparison shop to see which competitor actually has the product. “We are one of the few to actually ship stock products the same day for fast delivery” said Michael Fox. “Some of our competitors claim to have things in stock, but actually take weeks to get it in their warehouse and we want customers to know that we have it ready to go.” The company also believes that the stock tool will reduce its existing call center volume by 40% to become more efficient to handle the new sites.

About eImprovement.com

Located in Racine, WI, eImprovement operates a family of ecommerce sites specializing in architectural fixtures for the home such as faucets, kitchen and bath fixtures, lighting, door fixtures; etc. eImprovement carries name brands such as Delta, Kohler, Moen, In-Sink-Erator, Baldwin, Schlage, Kichler, Thomas Lighting, Murray Feiss, Quoizel, and World Imports. The company prides itself on low prices, a vast product offering, quick shipping and exceptional customer service. For more information visit one of the company’s sites at eImprovement.com or efaucets.com

Contact:

Public Relations

eImprovement.com, LLC

262-639-2139

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