Factiva Links Company Data with Microsoft Virtual Earth to Create Mapping Solution for Sales Professionals

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Mash-up provides graphical views of territories for more efficient prospecting and selling.

Factiva®, a Dow Jones and Reuters Company, announced today that Factiva has linked company data from Factiva SalesWorks™ to Microsoft® Virtual Earth™ – Microsoft’s next-generation mapping and location service – to create a visual company mapping solution. Factiva SalesWorks is a sales intelligence tool that includes a comprehensive collection of company, industry and executive news and information designed specifically to help salespeople increase productivity.

The combination of Factiva SalesWorks with Microsoft Virtual Earth provides users with the ability to generate prospecting lists based on criteria such as industry sector, revenue, number of employees and recent key news events and then plot the resulting list of prospects on a map. Standard mapping features such as driving directions and zoom in and out functions are also included. The mash-up capability creates greater efficiencies for salespeople by generating geographically targeted prospecting and customer lists, which allow them to uncover new business opportunities and maximize their time by scheduling customer visits in close proximity to one another. In addition, sales management has a new tool to help them create opportunity-based geographic territories.

Alan Scott, chief marketing officer of Factiva, said, “Factiva is committed to innovating solutions that help salespeople do their jobs better. Part of our broader strategy is to transform the way salespeople compete in today’s marketplace by introducing visualization of relevant data. Since salespeople have responsibilities that directly impact their company’s bottom line, they need to be efficient and focused on selling, not searching for information. Our tools help them do just that.”

Factiva SalesWorks has always armed sales professionals with key information to better target prospects and close deals faster. Building on Factiva’s commitment to meeting customer needs, Factiva continues to extend the depth of information about companies. Significant North American content for private companies has been added, including detailed business descriptions, key financials such as income statements, ratios and three-year comparisons of company versus industry, plus key elements from the balance sheet statement provided by D&B and ZoomInfo.

Factiva SalesWorks provides information on millions of public and private companies and executives worldwide and allows users to quickly identify and qualify prospects with in-depth company information, executive biographies, dynamic prospecting lists, relevant competitor analysis and highly targeted news coverage. Factiva SalesWorks provides business-critical content from news providers such as Dow Jones and Reuters and business information from Reuters Fundamentals, D&B, Datamonitor, ZoomInfo, Hemscott, Standard & Poor’s, Mergent, Investext, Thomson Financial, Jobson’s, Marquis Who’s Who, Freedonia, IBISWorld Business Information, MarketResearch.com, and others.

To learn more about Factiva SalesWorks visit http://www.factiva.com, and to request additional information contact http://www.factiva.com/solutions.

About Factiva®

Factiva, a Dow Jones and Reuters Company, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster. Factiva’s unrivalled collection of more than 10,000 authoritative sources includes the exclusive combination of The Wall Street Journal, the Financial Times ®, Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals and D&B® company profiles.

Factiva’s innovative, XML-based and Web services-enabled technology platform provides access to this rich content collection via Factiva’s role-specific products or through customized enterprise, group or personal solutions. Executives, information professionals, marketers, salespeople and other professionals can easily monitor and understand the latest news, market trends and business challenges relevant to them – directly from the Microsoft® Office and job-specific applications they use every day.

Media Contact:

Shannon Sullivan

Factiva Global Public Relations

609.627.2312

Editor’s note: Screen shots of the mash-up are available upon request.

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Shannon Sullivan
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