Part-time Underdog Bloggers Level Playing Field Using ZNITCH.com

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World famous bloggers Om Malik, Matt Cutts, Cory Doctorow, Kevin Rose and Jason Calacanis have dominated blogging in a few short months. They leave thousands of industry insiders' blogs with valuable "ear to the ground" perspectives and news cloaked. The founders of ZNITCH.com made it their mission to level the playing field and expose non-celebrity bloggers using what they call, "the opposite of RSS."

Jason Calacanis of AOL and Engadget.com once stated that a secret of successful blogging is "fresh and frequent blog postings." However, most potentially valuable blog posts come from industry insiders who blog outside of their full time job schedule making their blogs fresh yet infrequent. So readers subscribe to only the most frequently updated RSS Feeds leaving for-the-love-of-journalism-bloggers "under the syndication radar."

World famous bloggers Om Malik, Matt Cutts, Cory Doctorow, Kevin Rose and Jason Calacanis have successfully dominated blogging in a few short months. They leave thousands of industry insiders' blogs with valuable "ear to the ground" perspectives and news in the dark. The founders of ZNITCH.com made it their mission to level the playing field and expose non-celebrity bloggers using what they call, "the opposite of RSS."

Since bloggers offering less than one post an hour often cannot hold the attention of their fast paced internet audience, http://ZNITCH.com offers their readers an email and sms text message update alert / reminder system.

The ZNITCH.com team calls this technology the "opposite of RSS" or SSR (Super Simple Reminders) because RSS pushes every single new blog post from one source via a feed reader to the user. Conversely, ZNITCH selectively only sends a blog post from a multitude of webpages to the user only when it matches their search criteria. In other words, only blog posts and webpages that match a predefined search phrase are sent to the user.

Users simply enter a few keywords defining their interest, the webpage address they want to monitor, and finally their email or sms address for the alerts. When a new post matches their interest, they are alerted about the site and the search result.

ZNITCH.com can be a crucial marketing tool for small blogs because they are less likely to get recurring traffic than large blogs. ZNITCH auto alerts their current readership whenever a new post they are interested in is published so they stay fresh in the minds of their market.

Larger blogs may not embrace the technology simply because ZNITCH.com may actually reduce recurring traffic. Readers of larger blogs visit several times a day in hopes of occasionally finding relevant and engaging content. Each visit is another advertiser click-through opportunity for the larger blogs. And ZNITCH would only alert the user to return to a blog or website if and only if new content matching their search criteria was posted - eliminating casual browsing altogether.

The ZNITCH.com programmers invite bloggers to link to the update alert system at http://www.znitch.com often.

NOTES:

Om Malik, Matt Cutts, Cory Doctorow, Kevin Rose and Jason Calacanis are principals in the following blogs: Gigaom, Google, Digg, and Engadget, respectively.

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Blog Update Alerter, Jonathan Goldschmid