Pizza Menus, Flyers, and Print Inserts: Pizza Marketing in the "Red Zone"

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Pizza restaurants rely on the power of print advertising with menus and flyers to increase sales during football season.

…during Super Bowl Sunday of 2004, Domino's Pizza sold close to 1.2 million pizzas, which is about 42 percent more pizzas compared to a normal Sunday.

Each year, football season has a dramatic effect on the pizza and takeout industry as a whole. Leading industry magazine, Pizza Marketing Quarterly, reported that "…during Super Bowl Sunday of 2004, Domino's Pizza sold close to 1.2 million pizzas, which is about 42 percent more pizzas compared to a normal Sunday."

Print and Deliver (http://www.printanddeliver.com), a streamlined Internet printing service, offers ways for pizza and takeout restaurants to obtain cost-effective print advertising solutions that will score big with customers.

Print advertising is a proven method of increasing sales during the all-important fall and winter seasons. Each week, millions of hungry football fans decide to order food from takeout restaurants, and studies have shown that effective print advertising can have a profound impact on consumers during this decision-making process. For only $375, Print and Deliver is able to produce 10,000 full-color pizza menus or flyers on glossy, professional-grade paper.

Despite nation-wide increases in sales, restaurant owners and marketing specialists know that only print advertising such as inserts, box-toppers, and menus produce lasting, weekly results. Both small businesses and corporate chains employ print advertising campaigns to increase profits, attract new customers, and secure repeat business. In football terms, this time period is the "Red Zone" of each year.

In the past, extensive print advertising campaigns were an unattainable level of targeted marketing reserved for national pizza chains and their parent corporations. Much to the chagrin of mega-chains such as Papa Johns, Dominos, and Pizza Hut, Print and Deliver has leveraged the power of bulk print buying and the efficiency of a cutting-edge online ordering system in order to offer independent pizza businesses affordable print advertising options. Many business owners rely on large corporate online printing services such as FedEx Kinko's or VistaPrint to prepare their print advertising at expensive rates. Print and Deliver's progressive approach to menu and flyer printing is helping takeout business owners compete with corporate chains. By offering the web's lowest prices for pizza menus, pizza flyers, pizza box-toppers, and other effective takeout marketing tools, Print and Deliver enables small businesses to advertise on a small budget.

Print and Deliver's website (http://www.printanddeliver.com) is a dynamic business center composed of cost-effective print advertising strategies and valuable business resources. Registered users have access to free market-specific research data, templates for effective print advertising, online customer assistance, and articles focused on successful business marketing techniques

Key features of their online presence:

  • Web's Lowest Prices: 10,000 Menus or Flyers for only $375
  • Easy Ordering: Pizza Menus, Flyers, Box-Toppers, Inserts
  • Free Menu and Flyer Templates for your business
  • Interactive customer support and service via live chat
  • 1-800 Number with Friendly and Professional Assistance
  • Free restaurant marketing tips, tools, and research

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Christopher Barr
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