2006 Scala EMEA Partner Award Winners

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The next generation of Scala InfoChannel®, the most widely deployed digital signage software platform in the world, has been launched during the annual Scala EMEA Partner Conference between September 27th and 28th in Amsterdam. During the Scala hosted gala dinner, three Scala Partners were recognized with the coveted annual Scala Partner Award for outstanding performance.

The next generation of Scala InfoChannel® (http://www.scala.com), the most widely deployed digital signage software platform in the world, has been launched during the annual Scala EMEA Partner Conference between September 27 and 28 in Amsterdam.

This annual event is designed to bring together Scala Partners and selected clients to network and witness presentations on project success stories, business initiatives and new product plans. This year, over 160 delegates from 29 countries across Europe, the Middle East and Africa attended the event.

During the Scala hosted gala dinner, three Scala Partners were recognized with the coveted annual Scala Partner Award for outstanding performance.

The categories for eligibility to the Scala Award are:

·    Most Scala InfoChannel Players deployed

·    Best Performing New Partner

·    Most Deployed Projects

Monopoly Media, Romania -- Most Deployed Players

Monopoly Media earned the Scala Partner Award in recognition for its activities leading to the deployment of over five hundred InfoChannel Players in different projects throughout Romania.

Monopoly Media is one of the largest advertising agencies in Romania, with clients throughout the country, with focus on developing Digital Signage Networks for large commercial centers.

Monopoly Media’s advertising strategy is build around the concept of broadcasting audio/visual commercials using digital displays in high retail traffic areas. To date, Monopoly Media manages over 2000 screens in 48 cities throughout Romania including:

·    Advertising in shelf areas in Billa, Cora, Carrefour and Metro networks

·    Advertising at the cashiers in Carrefour, Billa, Cora, Sensi blu networks

·    Advertising in large commercial galleries & food courts in Carrefour, Cora networks , Plaza Mall and City Mall

·    Other projects are: BRD – Groupe Societe Generale, different Bars and Pubs in Bucharest, Bucharest’s international airport, McDonald’s.

United Yousef Naghi, Saudi Arabia -- Best Performing New Partner

Yousef M. A. Naghi & Sons Group has activities in the following major market sectors:

·    Automotive

·    Consumer Goods and Foodstuffs (FMCG)

·    Electronic and Electrical Goods

·    Operation and Maintenance Services

·    Catering and Restaurant Operations

·    Retail Outlets

·    Perfumes, Cosmetics and Personal Care products

·    Pharmaceuticals, Medical Technologies and Services

·    Transportation

·    Foodstuff Production and Packing

·    Insurance & Risk Management Services

PRO-AV, a subsidiary of United Yousef Naghi, became a Scala Certified Partner during March 2006 and has achieved exceptional growth in InfoChannel-based digital signage projects throughout this past year.

Hulskamp Audiovisueel, The Netherlands -- Most Deployed Projects

Hulskamp Audiovisueel has been the Dutch industry leader on image and sound for more than 35 years, on a solid foundation of innovation, quality and service. Well-trained service specialists support Hulskamp Audiovisueel’s success with extensive expertise in various areas.

In addition to the equipment sales and rental divisions, Hulskamp also has an exceptional advanced division for content creation, dedicated to the production of videos, DVDs/CDs and other multimedia applications.

Aggregating software, hardware and a dedicated network management platform, Hulskamp manages one of the largest digital signage networks in the Netherlands for Rabobank, with over 360 locations throughout the country.

Hulskamp Audiovisueel was granted the Scala Partner Award for its success in deploying over twenty projects this year, including Rabobank, Oplaadpunt, Catharina Hospital, IKEA, Jaarbeurs Utrecht.

About Scala, Inc.

Scala, Inc. (http://www.scala.com) is the world’s leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company’s cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, France, China and Japan.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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Monique Severins
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