Today's job seekers are technologically advanced. In order to connect with them, hiring organizations must have a forward-thinking strategy
Washington, D.C. (PRWEB) October 19, 2006
The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and Recruitment Agency Association, a coalition of national and global recruitment advertising agencies, announced today that Recruitment Agency Association (RAA) will sponsor HCI's Recruitment Advertising and Communications education and research track. The track is one of several topics addressed in HCI's Talent Acquisition community of interest, a community HCI considers critical to organizations working to leverage human capital.
The track focuses on the world of recruitment advertising, which has come a long way since the help wanted sign. Newspapers represented the first change to the landscape, providing employers with the ability to put their help wanted ads in front of a wider audience of job seekers. Internet job boards changed the rules again, offering organizations a new and exciting way to share employment opportunities with an even larger audience.
Today, recruitment advertising is evolving yet again. A generation of tech savvy workers is discovering open positions by using search engines to locate sites of personal and professional interest, and they're clicking on jobs advertised on those sites through pay-per-click services.
"Recruitment advertising is in a constant state of evolution," said Allan Schweyer, HCI's President & Executive Director. "Best performing organizations understand that it's necessary to remain ahead of the curve when it comes to advertising trends and to develop an integrated recruitment strategy."
This track will look at how the best organizations leverage various job posting vehicles and other modes of communication and how they tailor their messages to target audiences within the context of each medium in order to create a cohesive recruitment advertising and communications strategy. A panel of expert advisors explores these best practices, sharing information with human capital professionals through Webcasts, white papers, education, and other resources.
"Today's job seekers are technologically advanced. In order to connect with them, hiring organizations must have a forward-thinking strategy," said Joseph Shaker, President, Recruitment Agency Association. "We are pleased to support HCI's efforts in this important area."
More information about HCI's education and research tracks is available at: http://www.humancapitalinstitute.org
About Recruitment Agency Association
Recruitment Agency Association (RAA), a coalition of national and global recruitment advertising agencies, provides a forum for the exchange of information among member agencies in order to communicate the value, benefits, and scope of recruitment and employee communications to human resources and recruitment professionals, media, and other organizations impacting the recruiting industry and the public. RAA monitors and responds to any changes in recruitment advertising practices which might affect member agencies, reviews related industry procedures, and offers recommendations for changes and/or improvements which are mutually beneficial. In addition, RAA reviews the concerns of members and acts on their behalf in the pursuit of solutions to problems related to the recruitment advertising community. For more information, including a list of member agencies, please visit: http://www.1agency.com
About The Human Capital Institute
The Human Capital Institute is a think tank, educator, and global professional association dedicated to the advancement of talent management practices with individuals and organizations. HCI serves as a catalyst for innovative thinking in integrated talent strategy, acquisition, development, engagement, management, and measurement. Through research and collaboration, HCI programs collect original, creative ideas from a field of the brightest thought leaders in talent management. Those ideas are then transformed into measurable, real-world strategies that help its members attract and retain high-performing people, build a diverse, inclusive workplace, and leverage individual and team performance throughout the enterprise. HCI members represent a broad coalition of educators, talent managers and executives. For more information, please visit: http://www.humancapitalinstitute.org
Recruitment Agency Association
Joseph C. Shaker
Human Capital Institute
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