Los Angeles, Calif. (PRWEB) October 20, 2006
Today Jackstreet Media and CoveyLink Worldwide launched the beta version of Speed of Trust Radio. The pilot program was developed as a vehicle for promoting and extending the reach of the principles in Steven M.R. Covey’s new book, “Speed of Trust,” released this month by Simon and Schuster. Available on demand, the program will be streamed online at http://www.coveylink.com, podcasted and Nanocasted using Really Targeted Syndication™ (RTS). Speed of Trust Radio features interviews between Stephen M.R. Covey and many of today’s thought leaders about the art and science of establishing, building, maintaining and restoring trust in the new economy. Initial guests include Steve Rubel, PR strategist at Edelman; Chris Anderson, editor of Wired Magazine and author of The Long Tail; Seth Godin, marketing strategist and author of Purple Cow; legendary marketer Jack Trout and Chris Murray, Editor-in-Chief of Soundview Executive Book Summaries.
Jackstreet Media and CoveyLink entered a joint venture agreement to develop Speed of Trust Radio in the summer of 2005 as part of a forward looking plan to raise awareness for the new book, develop a new media platform and extend the Covey brand into new markets. “Errol Smith and his company, Jackstreet Media, are thought leading pioneers in the exploding specialty of Nanocasting. Their Emmy award winning production quality clearly sets them apart from typical stream of consciousness podcasts,” said Stephen M. R. Covey, CEO and co-founder and CoveyLink Worldwide. “Their world class post production gives us a significant strategic advantage in this attention starved marketplace and dramatically increases our influence,” said Covey.
The business model for Speed of Trust Radio was developed by Jackstreet Media, and the segment is produced by Emmy winning broadcaster Errol Smith. “The CoveyLink organization is ‘A–List’ team of smart business people with exceptional integrity. We feel honored to work closely with Stephen M.R. Covey, Greg Link and the CoveyLink team,” said Errol Smith, founder of Jackstreet Media.
Speed of Trust Radio is based on the ProAm™ production model developed by Jackstreet Media specifically for distribution online. Striking a strategic balance between the glossy production values of traditional broadcast programming and the wide open conventions of new media, the ProAm™ model places an emphasis on substantive, value added content efficiently delivered.