New Site Makes Finding Natural Products Easy

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True natural products may be hard to find. A new site, the Natural Buyer's Guide, helps ease the process and seeks to educate consumers.

With demand for natural products growing by leaps and bounds, a new site,, has been created to help natural buyers find all sorts of natural products – everything from natural wood furniture to organic pasta.

More and more consumers are turning to natural products as health and environmental concerns mount. True natural products – products containing no chemicals or artificial ingredients – are thought to be healthier than their conventional counterparts.

“Chemicals of all kinds are used in so many different types of products today,” says Lori Mitchell, founder of the Natural Buyer’s Guide. “At best, many of these chemicals and artificial ingredients cause allergies in some people. At worst, they are toxic and may lead to chronic or deadly illnesses.”

The natural products industry is very loosely regulated, however, so consumers must be label-conscious. Many products that claim to be natural still contain harsh chemicals and artificial fragrances or flavors. Consumers must educate themselves on how products are made. “When in doubt, seek alternatives that contain only simple ingredients you know,” Mitchell says. “As you become more experienced at label-reading, you will be able to easily identify true natural products.”

The Natural Buyer’s Guide seeks to help consumers sort through the plethora of products claiming to be natural by setting policies that listed shops must adhere to. That doesn’t mean that all the products from these shops are completely natural. “Even at shops contained in the Natural Buyer’s Guide, we strongly recommend customers read labels and ask questions,” says Mitchell.

For more information about the Natural Buyer’s Guide and natural product shopping, visit or email.


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