New York (PRWEB) October 21, 2006
RP Media Group, a leader in creating ethnic marketing and advertising solutions, announced today that ecko unltd. and B2B Soft have hired the firm to conduct awareness and advertising campaigns directed at the fast growing Russian-American market.
RP Media Group provides full service marketing programs, including research, strategic development, creative services and execution. ecko unltd. hired RP Media Group specifically to target Russian-Americans in the New York/New Jersey/Connecticut area through a series of exciting grassroots events held at local clubs. B2B Soft has turned to RP Media in order to increase awareness and demand for their web-based software product developed for mobile phone store owners.
“These companies have recognized the importance of ethnic, or ‘niche’ marketing in today’s ever shrinking mass market,” said Dmitriy Khabinski, CEO of RP Media Group. “We are excited to help ecko unltd. and B2B Soft make a significant return on their investment.”
“Now more than ever before, it is critical for companies to get out ahead of their competition to identify and capture untapped markets with tremendous buying power, such as the Russian-American market, continued Khabinski. “Our expertise is unrivaled in developing successful marketing campaigns that deliver measurable results.”
RP Media Group specializes in uncovering new markets and creating strategies that engage customers on their own terms – be it online, television, print, live events or direct mail. Since the company’s inception in 2003, it has seen over 30% growth each year and to date is generating $5 million in revenues.
About RP Media Group
RP Media Group is a strategic marketing and advertising firm headquartered in New York, with offices in Kiev, Ukraine. Its approach to advertising is focused on delivering comprehensive solutions and real results that impact the client’s bottom line. The company has 20 employees who specialize in market research, strategic planning and campaign execution across all platforms including mail, TV, cable, the Web, phone, live events, email and print. With years of experience and a diverse portfolio of clients in the information technology and medical industries, RP Media Group is considered a pioneer of Russian marketing in the United States. To learn more about the company, visit http://www.rpmediagroup.com.
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