Real Estate Business Planning Top Story On Real Estate Blog Sites

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Business Planning is different depending if you are an agent, manager or company/broker owner. Although each must examine their business based on varying criteria, Create A Plan has a different solution for each.

Like every other business, real estate business planning requires constant analysis of a variety of factors, including the evaluation of key market trends, keeping a pulse on cash flow and maintaining a strong team accountability structure. The lack of this kind of leadership has been identified, as the #1 reason agents do not achieve their dreams of real estate success. True leadership, born from a solid plan, is truly uncommon rarity.

“If you do not have a detailed, weekly real estate marketing plan of attack, how you are going to convert the 52 weeks of 2007 into a crystal clear roadmap that ends in achieving your financial success,” asks Allen Wright, SVP of Create A Plan, the only Web-based business planning software designed specifically for real estate professionals. Real estate agents remain just that because they don’t possess a written realty business plan. When market volatility strikes and tough decisions are required, these real estate agents hesitate and miss opportunities, or lose focus and cheapen their productivity without a clear strategy. According to Wright, real estate agents and real estate brokers must constantly examine their strengths, weaknesses, vision, focus and objectives to discover the best course of action.

Create A Plan last week announced their expanded new suite of business planning tools for brokers, managers and company owners. “With these new tools, especially suited for sales managers, brokers and owners,” said Wright, “business planning is as simple as clicking one bookmarked link. Enter some basic information, and an entirely new world of revenue analysis, performance tracking, scenario modeling and commission structures opens up to you. Create A Plan enables leaders to view their financial situation and track agent production with more clarity and precision than ever before.”

With Create A Plan’s new Gold and Platinum versions, Brokers, Sales Managers and Company Owners can assess, track, project and achieve superb team performance, productivity, and most important: profitability. Brokers often struggle to motivate their agents to create a business plan. Understanding the mechanics of that plan and the factors that influence it can sometimes be more aggravating than trying to find that needle in the haystack. Create A Plan offers brokerage-level assessment; a precise definition of future focus and strategic intent; a clear vision of desired results; a list of action steps required to achieve those goals; and a simple mechanism to track all progress, in aggregate. Brokers and Sales Managers benefit from a system that allows them to predict Sales Associates production and manage team sales efforts.

Real Estate Brokerage Company Owners can model future real estate trends and effectively determine how to grow their business – particularly when the need to recruit new team members arises. The Platinum version of Create A Plan addresses a variety of issues many offices face such as varying commission structures, a mixed bag of special deals and a patchwork of fees being offered to agents. Platinum version will enable the Company Owner to view each agent and or commission plan and fees to determine those that are both appealing and profitable to the organization. Possibly the most exciting piece is the recruiting analysis that enables the user to project the effects of recruiting various types of agents throughout the year.

Allen can be reached at 949.349.9394, ext. 115. You can also follow his numerous blogs on business plans on the real estate blog site


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Zarita Senekal

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