Legalmatch Opens Austin Office

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Move is good for Texas consumers.

LegalMatch, the nation’s premier online legal matching company, has just opened their first business office in Texas. According to company officials, LegalMatch has seen a “surge in consumer cases from Texas the past year” and saw a need to respond by increasing Texan attorney participation. “With the recent Texas State Bar opinion embracing online legal matching as a viable and ethical way for Texas attorneys to market their services,” said Anna Ostrovsky, Chairperson and General Counsel of LegalMatch, “we have increased our presence in the southwest by opening a new sales office in Austin to better serve the legal consumers of Texas.” Based in San Francisco, LegalMatch founded this new industry when they pioneered the then new concept of online legal matching in 1999. Since then, the company continues to dominate this emerging market.

Two recent opinions, both precipitated by LegalMatch on behalf of the online legal matching industry as a whole, paved the way for this growth in business. Both the Federal Trade Commission and then the Texas State Bar were asked by LegalMatch to evaluate whether or not the business model of online legal matching violates the strict ethical mandates set upon attorneys and their marketing practices. The FTC, in their opinion sent to the Texas State Bar, not only announced that there is no cause for concern with regard to ethics, they went so far as to predict that online legal matching will ultimately lower legal costs for Texas consumers. When the Bar reviewed the processes of online legal matching, it concluded that, when done within reasonable guidelines, online legal matching doesn't violate lawyers' ethics on garnering clients. Located in the Great Hills Corporate Center, the LegalMatch offices are headed by Neal Carmichael and officially opened last month.

The new offices are now home to the southwest operational and sales departments. “Texas is the center of the southwest and dominates the region in population. We need a strong presence there to assure that we can service the enormous amount of people looking for a better way to find the right attorney. We are proud and pleased to help the citizens of Texas and the entire Southwest,” says Laurie Ziffrin, LegalMatch CEO.

Online legal matching uses automated online technologies that match specific needs of a person seeking a lawyer to lawyers whose practices focus on those areas -- matching geographically, and based on a lawyer's various salient attributes and legal skills. LegalMatch is free to consumers and available in all fifty states by going to

Now with offices in San Francisco, Los Angeles, and Austin, LegalMatch continues record growth in its business, servicing tens of thousands of people each month, offering them a sophisticated matching service to help them select an attorney.

For more information on LegalMatch, contact Anna Ostrovsky at 415-946-0898.


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Chas Blackford