Arizona Advertising Agency Off Madison Ave’s Laura Hall Appointed to Worldcom Public Relations Group Board for Third Term

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Mighty Interactive’s Jason Baer participated on Worldcom Public Relations Group Americas Region Conference Panel.

Off Madison Ave, a fast-growing integrated marketing communications firm, announced today that Laura Hall, vice president/director of public relations has been appointed to the Worldcom Public Relations Group ( Americas Region Board of Directors for a third term. The Worldcom Public Relations Group is the world’s largest consortium of independently owned public relations counseling firms.

Off Madison Ave, the only agency in Arizona that is a member of Worldcom, is part of the Americas Region which includes 75 independently owned and operated public relations firms in North America, South America and Central America. Hall’s continued affiliation with Worldcom brings strong international industry recognition to Off Madison Ave. Her involvement with the global communications consortium includes leading the marketing committee, participating in practice groups initiatives and the cons and presenting at annual conferences and international panel discussions.

"We are proud that Laura has been chosen once again to be an integral member of the Worldcom Public Relations Group Board of Directors,” said David Anderson, president and managing partner of Off Madison Ave. “With her vast industry experience and leadership on many communications fronts, she remains a great asset to Worldcom and its global public relations partners in furthering the organization’s objectives and contributing to the success of our clients here and around the world.”

Last week Hall participated in the annual Worldcom Public Relations Group Fall Americas Region Meeting in Nashville and moderated a panel called “Trends and Best Practices in Emerging Media.” She was joined on the panel by her colleague, Jason Baer, the senior director of Mighty Interactive, the internet marketing division of Off Madison Ave. Baer discussed Internet marketing and public relations topics with fellow industry experts Eric Schwartzman, founder and president of iPressroom, and Clint Smith, the CEO of Emma.

Baer’s presentation focused on how public relations and interactive marketing tools and public relations efforts require a synthesis of tactics. He outlined the importance of optimizing press releases for maximum search benefit, utilizing editorial calendars of new search-friendly content on Web sites and targeting blogs and podcasts that have both public relations and search engine marketing benefits. Baer explained how to craft messaging and pitches by including the specific words and phrases most likely to be searched, chart effectiveness of public relations initiatives by monitoring Web site metrics and test efficacy of messaging.

Baer, who founded Mighty Interactive, has been providing Internet consulting services since the inception of the medium in 1994. He serves on the Board of the Greater Phoenix Chamber of Commerce and is a frequent speaker at marketing and advertising conferences.

About Off Madison Ave

Off Madison Ave was founded in 1998 as a full-service integrated marketing communications agency specializing in the development and implementation of comprehensive communication strategies. The Phoenix marketing firm provides a wide array of services in marketing, public relations, advertising, new media and Internet marketing and research. Off Madison Ave embodies a “Plan, Create and Achieve” approach to ensure success in all of its accounts in a progressive business model that promotes true customer and agency partnerships. Off Madison Ave is recognized among Arizona advertising agencies and the industry locally, regionally and nationally as a firm that thinks beyond traditional marketing tactics to provide measurable results to its clients.

In May 2005, Off Madison Ave merged with interactive marketing firm Mighty Interactive to provide industry-leading Internet marketing strategy in Phoenix and around the country. Off Madison Ave was recently ranked the No. 1 public relations and Internet marketing agency, and rated as one of the top two Phoenix advertising agencies, by Arizona Business Magazine’s “Ranking Arizona.” Some of the agency’s clients include: The Arizona Republic, DMB Associates, Inc. – Marley Park, Atronic Americas, PremierGarage, APS, AmSafe, Farnam, Citizen Clean Elections Campaign, The Little Gym International, LochenHeath and Arizona Highways Magazine.

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Liam O’Mahony

480) 505-4528


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