eVisibility -- Marrying Internet Marketing and Traditional Media

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With the Internet becoming more interactive and growing in population, the marrying off online and offline marketing just makes since. eVisibility is launching a service, bundled with traditional advertising companies, to increase the effectiveness of the campaigns.

It isn’t offline marketing that’s disappearing; it’s the distinction between online and offline marketing. Businesses with a strong online presence need to find ways to stand above the crowd and build credibility with offline marketing. Businesses with strong offline marketing need to make it easier for consumers to react to the ads they see and hear.

eVisibility, an online marketing firm with over 12 years industry experience is teaming up with established advertising agencies to work internet marketing and offline media campaigns simultaneously, overall increasing the effectiveness of the ads by 80%.

At a recent lunch meeting between Danny DeMichele and a fellow Internet Marketing Consultant, the topic of conversation soon turned to online vs. offline marketing. My colleague spoke grandly of the fall of offline marketing. He postulated that in three years online marketing would overtake offline marketing, and in 10, offline marketing would be like black and white television. In the simplest terms, he was dead wrong.

“It occurred to me that the industry must go in the direction of working both products more hand in hand,” says eVisibility’s president and CEO. “We feel that our online marketing knowledge married with a traditional advertising company will increase the effectiveness of each company’s service offering.

Far from become obsolete, offline marketing will continue to thrive, and it will do so by integrating seamlessly with online marketing. Online marketing support will be crucial to the success of an offline campaign as will offline marketing be to an online campaign.

“Offline marketing has the ability to build a brand and message stronger than any online campaign. Memorable commercials, radio spots and print ads can create incredible buzz and name recognition. Its weakness is converting the brand image and recognition it cultivates into action.

If someone watching a football game sees a commercial for the latest Toyota truck, he probably won’t immediately jump off the couch and head to the dealership. The audience has no realistic way to react to what they’ve just seen. Without an online component, the offline campaign relies on the viewer coming in for a test drive after the game, the next day, the following week, etc. “ states DeMichele.

“It isn’t offline marketing that’s disappearing; it’s the distinction between online and offline marketing. Businesses with a strong online presence need to find ways to stand above the crowd and build credibility with offline marketing. Businesses with strong offline marketing need to make it easier for consumers to react to the ads they see and hear. “

eVisibility is one of Southern California's most respected and fastest-growing Internet marketing companies. For more than 10 years, we have helped small and large e-business companies meet and surpass their short- and long-term goals. (See our client list.) We incorporate the most current and effective SEO and Internet strategies to drive thousands of qualified visitors to your site every month.

With offices in San Diego, Los Angeles, London and India, eVisibility can accommodate clients both national and international. eVisibility employs over 30 highly talented people who have more than 100 years of combined Internet experience. Everything we do for you is communicated to you in a timely manner via our online real-time reporting system.

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Danny Demichele
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