American Frame Launches Animated Do-It-Yourself Picture Framing Tutorial

Share Article

The American Frame has created a fun and entertaining way to take the intimidation factor out of "do-it yourself" custom picture framing with the introduction of The Frame Fairy on-line tutorials.

The American Frame Marketing Team has created a fun and entertaining way to take the intimidation factor out of "do-it yourself" custom picture framing with the introduction of The Frame Fairy on-line tutorials.

It's a light hearted approach to something that many people are afraid to try.

According to Laura Jajko, VP, "we were looking at sprucing up the framing instructions which are included in customer orders and on the website. So, we involved our resident expert in our Showroom, Kim Thompson, to work on some ideas to present the framing process in a fun and creative way. Along with our designers on staff, the "Frame Fairy" was born. She's a funny little creature inspired by Kim, this Frame Fairy lives in the land of "Picture Perfect" who would help create artists, decorators, homeowners and hobbyists create unique, professional framing treatments. We test marketed the written tutorial and the feedback was pretty unanimous....great concept...hard to follow in print. So we decided to try animation."

Being a family business, American Frame recruited the owner's son, Mark Mickel, who is a musician, writer, movie maker and cartoonist. He brought the Frame Fairy to life, made her absolutely hilarious, kept the instructions simple, and added sound effects and music.

Today, customers can access lessons on preparing artwork and assembling wood and metal frames by going to AmericanFrame.com. Future episodes will focus on some technical and some stylistic aspects of framing.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Bill Goodyear
Visit website