Music and TV Lead the Charge as Bodog.com Entertainment Channels Expand into Europe and Asia

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Online gaming leader Bodog.com expands their music and TV channels into Europe and Asia. Check out their mixed martial arts reality show at Bodogfight.com.

Bodog Entertainment Group announced today its aggressive plans to build upon its current growth and expand its entertainment product channels into Europe, Asia and other markets around the world. Bodog's music division, Bodog Music, and television division, which produce reality TV shows such as fight.bodoglife.net and Calvin Ayre Wild Card Poker, are in full operation, with offices in Europe and Asia.

"We couldn't be better positioned to roll out all of our existing entertainment channels into Europe, Asia and other international markets. This has been part of our long-term strategy and presents an enormous opportunity to build upon the current success and growth we're experiencing," said Calvin Ayre, the billionaire founder of Bodog. Ayre has been in Asia for the past several months expanding his charitable foundation's initiatives in the region and filming segments of his fight.bodoglife.net reality TV series.

Over the last several years, Bodog has been taking a multi-phased approach to expanding its product channels into international markets, with Bodog Music opening offices in Berlin, London and other international destinations. Bodog Music is quickly becoming an international music distribution powerhouse, representing several prominent music artists, including Hip hop MC and producer Warren G and Canadian singer Nazanin, whose first single I Dance for 4 U charted in the UK. Nazanin was recently awarded a humanitarian award at the United Nations.

Earlier this year, Bodog Music released soundtrack deals in Europe and also partnered with the Warcon label in a distribution deal that would see Bodog's brand carried throughout the world. The international label has also signed a partnership with Billy Idol to release a Christmas album in time for the holidays.

Bodog Television shows can be seen in millions of homes across North America and are distributed worldwide to countries such as Russia, Australia, South Africa and the United Kingdom. BodogTV's latest reality television show, BodogFight, is carried internationally on bodoglife.com's broadband channel, fight.bodoglife.net, with all the live events being shown on international Pay Per View. Bodog Music's popular million-dollar band search competition, Bodog Battle of the Bands, will also be carried across international networks early next year. "Our music and television channels are leading the charge in our efforts to penetrate a number of international entertainment markets. We're onto something big and our international brand presence will only be magnified in the years to come," said Ayre.

About Bodog Entertainment

Bodog Entertainment (http://www.bodoglife.net) offers a host of entertainment services, including: an international television production division, which produces television series such as Bodog Fight and Calvin Ayre Wild Card Poker, Bodog TV; an international million-dollar band search competition and accompanying TV series, Bodog Battle; an international record label, Bodog Music; a publishing division (with an online magazine, BodogNation, and blog, BodogBeat; a fantasy football site, Bodog Fantasy; and an events department renowned for producing parties that are stunning, chic and celebrity-filled. Bodog Entertainment founder Calvin Ayre is recognized as a world authority on branding in the digital entertainment industry and was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. For more information, contact Media     Relations at pr@bodoglife.net.                                    

BODOG is a registered trademark. All Rights Reserved.

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