Free Seminar, “How to Exceed Your School’s Revenue and Profitability Goals,” at the American Association of Cosmetology Schools (AACS) Annual Convention

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Summary Headline: Student Marketing Agency Offers free Seminar, “How to Exceed Your School’s Revenue and Profitability Goals,” at the American Association of Cosmetology Schools (AACS) Annual Convention, October 28-31, in Orlando, FL

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Andy Kelley and Alan Hatch, Principals of SMARTProspector, Inc., with offices in Andover MA and Phoenix AZ, are offering a free 30-minute Seminar titled “How to Exceed Your School’s Revenue and Profitability Goals,” to the American Association of Cosmetology Schools (AACS) attendees during the Annual Convention in Orlando – October 28 thru October 31.

A limited number of customized, one-on-one presentations are available to the cosmetology school owners and executives who are attending the AACS Annual Convention. The presentation will demonstrate to school owners and executives how SMARTProspector, a one-stop student marketing service, works with career schools to help them achieve market dominance in their local area.

In June 2006, Kelley and Hatch announced their new partnership. Together, SMARTProspector and ASP provide an integrated, easy-to-use and affordable student lead generation and student record-keeping solution for the post-secondary, privately-owned career school.

About SMARTProspector

SMARTProspector, Inc. is a strategic marketing agency utilizing primarily interactive marketing, along with other direct marketing tools, to generate and manage student leads for career schools in the United States and Canada.

The principals of SMARTProspector, Inc. combine more than 40 years of experience as former career school owners, as well as sales and marketing executives.

The mission of SMARTProspector is to work closely with career school owners and executives and their staff to successfully market their schools by utilizing SMARTProspector’s proven, performance-based student lead generation and management service.

Robert Gross, Owner of Salon Success Academy, with five campuses in California’s Inland Empire, said “SMARTProspector handles it all when it comes to generating student leads on the internet for my five campuses. They deliver student leads in real time to the right admissions rep at the right campus. I saw increased productivity from my reps after the first month!! And, SMARTProspector provides me monthly reports with the critical metrics I need to run my business. I now have cost per lead and cost per acquisition numbers – by program, by campus and by rep!!”

“Since changing over from a manual system to SMARTProspector’s electronic transmission of student leads, my admissions reps are able to get back to most prospects within minutes of prospects hitting the Submit button. As a result, we’re beating the competition in our market thanks to SMARTProspector,” said Fred Pressel, Regional Manager of Artistic Beauty Colleges, a Regis School, with nine campuses in Arizona and six in Colorado.

For more information about SMARTProspector, visit

About SMARTSystems, Inc. ASP allows users to manage their school’s prospective, active and former student records using just a PC with a high speed internet connection and Internet Explorer.

Hatch said, “ ASP is a cost-effective way for schools to deploy our products without a major investment in the hardware, software and tech staff needed to maintain a computer network. Instead of installing the software on a dedicated server at a school, ASP is installed and managed at our central data center and provides users with a convenient, cost-effective way to utilize the power and functionality of ASP.”

Mary Clare Lokken, owner of the Professional Salon Academy said, “We enthusiastically recommend ASP. It replaced manual recordkeeping beautifully. It uses the latest security techniques and is very user friendly. It provides all the report information we need for accreditation, annual reports and state and federal reporting.”

For more information on SMARTSystems, Inc. visit

Press contact for SMARTProspector: Dotty Zukoff 978-475-0880

Press contact for SMARTSystems, Inc: Jeremy Greer 800-908-0021, extension 1


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Andrew Kelley