STOCKHOLM, SWEDEN (PRWEB) October 24, 2006
Bemz, the company famous in Europe for its Swedish-designed slipcovers for IKEA sofas, chairs and cushions, is now opening its doors to U.S. consumers. Now, Americans who want to add Scandinavian flair to their living space can visit Bemz and choose from Bemz's range of stunning fabrics, conceived by Swedish designer Katarina Wiklund.
Better still, because Americans don't have to pay European sales tax, the lower purchase price means that Bemz products shipped to the American consumers cost about the same as they do for European customers -- including shipping via UPS. For example, a European customer pays $150 for a "Real Red" slipcover for a Tomelilla three-seater sofa, while an American customer pays only $100, with shipping costing around $50.
Bemz, a web-only operation, has addressed a big market need in Europe. "There are millions of IKEA sofas that could use a facelift, and a designer slipcover is a really cost-effective way to achieve a totally new look," says Bemz founder Lesley Pennington. "Some of our customers purchase two or three sets of slipcovers in different designs so they change the look of their room to match the season."
A Canadian national who lived in California before moving to Sweden and starting her family, Pennington started Bemz and has turned it into a thriving operation by providing Swedish design at great prices to consumers in Britain, France and Germany. And, now, the United States.
Pennington has heard from U.S. customers that there's a real need for Bemz in the USA. "In addition to the cost savings of buying a slipcover on the internet, what sets Bemz apart from store-bought slipcovers is that we can offer a huge range of totally unique styles and patterns from which consumers can mix and match. You simply cannot buy this look in the United States unless you're willing to pay top-dollar prices on fabrics and spend a lot of time working with a seamstress."
A wide range of colors and styles, organized by themes
The entire line of Bemz slipcovers is machine washable and designed especially for IKEA furniture--even sofas that IKEA has discontinued. Mixing and matching is encouraged, and Bemz offers several collections of patterns and colors, thematically grouped to cater to specific environments or personal styles.
- The Modernist Collection: a tribute to the 50s, featuring clean lines and designs mixed with old fashioned "woven" textures.
- The Antiquity Collection: an updated interpretation of old masterpieces. It's romantic and whimsical with an old-fashioned feeling.
- The Classic Collection: simple, pure colors and design in styles that will survive trends and seasons
- The Downtown Collection: an urban look for the city dweller in your soul. A modern, fresh interpretation of stripes and floral patterns.
- And, recently introduced, Bemz offers one-of-a-kind patterns created by the famous Swedish designer, Stig Lindberg.
Try before you buy
The Bemz website lets consumers preview their fabric selection on any of the IKEA sofas or armchairs, and Bemz will send free swatches of any fabric.
For shoppers considering a new IKEA sofa, Pennington recommends they order it without a slipcover and then add a Bemz slipcover. "Why have the sofa same as other people when you can add a unique and original design element to you home? We offer our customers a unique product that they could not purchase any other way," she adds.
Notes to editors
A wide selection of camera-ready artwork is available here. Updated pricing and availability information is published at the Bemz website.
Bemz is a Stockholm, Sweden-based company that sells removable, washable slipcovers for sofas, armchairs and cushions. We sell them direct to consumers via the internet. Currently, these products are available to fit the most popular models of IKEA sofas and chairs.