WhatCounts Releases the e-Communications Suite 6.0 with Pivotal Veracity Integration and Enhanced Application Programming Interfaces

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Integrated platform provides advanced deliverability analytics.

WhatCounts, Inc., a leader in comprehensive e-communication programs, today unveiled version 6.0 of its robust e-Communications Suite. The updated WhatCounts platform represents over eleven years of industry expertise and development. Through an easy-to-use interface and flexible systems integration, WhatCounts offers targeted email marketing tools, personalized content syndication via RSS, strategic coaching services, and interactive marketing using blogs, polls and surveys. The e-Communications Suite is more than just a strong email marketing platform; it is a complete solution for online marketers.

Hundreds of leading content publishers, retailers and organizations use the WhatCounts e-Communications Suite to improve brand loyalty and customer interaction. Integration has been completed between the e-Communications Suite and solution partner Pivotal Veracity's eDelivery Tracker for per-ISP inbox deliverability analytics. Integration of Pivotal Veracity allows WhatCounts to offer its customers a seamless and easy way to track whether messages are being delivered to the inbox, spam folder or deleted by recipient ISPs without their knowledge. "Integrated platforms are the future of the online marketing industry," said Deirdre Baird, Chief Executive Officer of Pivotal Veracity. "Our integration with WhatCounts provides marketers with the advanced analytics required to truly optimize the delivery of e-communications campaigns and ensure messages are reaching inboxes across more than 300 domains in 68 countries."

With this release, WhatCounts introduces new features as well as system enhancements to make the e-Communications Suite easier to use and manage while increasing campaign productivity and effectiveness. The solution has been updated to minimize page refreshes in order to maximize user experience. In addition, enhancements have been made to the WhatCounts Conversion Tracker solution and the numerous application programming interfaces (APIs) for superior integration with CRM solutions, marketing databases, and ecommerce systems.

"At Penton Media, we strive to build better communities within the markets we serve," said Bonnie Relford, Penton Media's List Server Program Manager. "The WhatCounts e-Communication Suite allows us to bring communication full circle through an array of flexible and easy to use APIs. With the WhatCounts platform, we have been able to better achieve our core marketing communication objectives while saving time and increasing the deliverability of our messages."

David Geller, founder and Chief Executive Officer of WhatCounts, has been developing email marketing platforms for large internet properties since 1994. "I am pleased with the maturity of our e-Communications Suite 6.0 release," says Geller. "Permission-based communications continue to show a proven ROI for marketers who maintain highly-targeted conversations with their subscribers. As our retail customers head into the holiday season and our content publishing customers grow in readership, we are glad to deliver enhanced tools to increase their success."

The e-Communications Suite 6.0 is available through the WhatCounts hosted Web-based application or via the proprietary Broadcaster™ pre-configured hardware appliance. During 2006, WhatCounts has seen a high percentage of new and existing customers transition from ASP solutions to the Broadcaster™ because they can avoid the hassle of implementing and maintaining software while completely eliminating the volume-based cost-per-thousand fees inherent with ASPs. However, regardless of whether customers choose the ASP or appliance solution, marketers who utilize the WhatCounts e-Communications Suite to deploy messages are better equipped to respond to the increasingly dynamic and complex demands of online marketing.

About WhatCounts, Inc.

WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.

The powerful WhatCounts e-Communications Suite represents over ten years of industry expertise and development, and enables marketers to build brand loyalty through enhanced communication and granular analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique proprietary Broadcaster TM appliance. With the development of the Broadcaster™, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms.

Founded in 2000, WhatCounts is a private Seattle-based company with offices across North America. For more information, please visit http://www.whatcounts.com or call (800) 440-7005.

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