Los Angeles, CA (PRWEB) October 25, 2006
Online merchant JewelryPayless.com has added Google Checkout to its payment options in an attempt to offer more choices to its existing customers as well as attract new customers who may be wary of buying from smaller online retailers. Google Checkout, launched in June, is an online payment processing service designed to make shopping online more convenient and secure. It also provides merchants with various advantages as compared to the more widely established Paypal.
The Google brand is representative of a larger credibility allowing customers to use Google as a protective shield against fraud. Although online retail continues to grow some buyers are hesitant to share their credit card information with lesser know retailers. Google checkout does not share any personal history or credit card information with its merchants. Google Checkout uses the same graphic interface regardless of the retail Website providing a familiar and user friendly environment during the payment process.
Google Checkout is also integrated with Adwords, Google's highly successful advertising service. Merchants can receive credit towards fees by using both services. For every $1 a merchant spends with Adwords they will be credited $10 towards their Google Checkout transaction fees. Google identifies websites that use both services by placing a Google badge next to Adwords sponsored search results. The Google brand potentially generates more clicks and can increase the overall sale conversion rate for online retailers.
"Eventually, I believe because of the benefits of this service and the Google brand just about every online retailer will be using Google Checkout or risk missing a potentially huge customer base," said IT Director Ken Lee.
Other benefits include controlling unwanted commercial spam email from merchants and the availability of tracking information from all orders stored in one place. Merchants can also benefit through reduced fees as Google charges a flat rate of 2% plus 20 cents per transaction whereas Paypal charges range between 1.9% to 2.9% plus 30 cents per transaction, based on monthly sales revenue. Jewelrypayless.com hopes that by integrating Google Checkout with its site it will open doors to new customer relationships and continue to broaden its appeal to its existing customer base.
JewelryPayless.com is an online jewelry retailer featuring sterling silver, gold and cubic zirconium jewelry, located in Southern California. Contact: Derek Belay, Office:626-571-5874.