Doll Suffers from Chronic Boredom and Ennui and Launches her Own Website to Prove It

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With her own Website, page, dark and quirky poems, chronicled in-depth therapy sessions, and eclectic fashions, Ellowyne Wilde™, the newest doll with a mood, is definitely not the perfect fashion diva – but then again, who is?

With boredom as her greatest foe, she wallows in a well of woe – and this week she brings her eclectic fashion sense and dark, eccentric moods to collectors of all ages.

The launch of the Website and pages are just the beginning for this bored teen. A unique doll clothing line, videos and even a book are all in the works – it's a whole world of weariness and sighs – and just in time for the holiday season.

"This is the perfect time to introduce Ellowyne Wilde to the doll world," notes Debra DeForte, Marketing & Sales Director for Wilde Imagination, a newly formed company based in New Jersey and founded to bring beautiful and unique products to collectors around the world. "She represents a different type of girl – one who views life through an unusual lens, who is not afraid to express her own individuality, and yet isn't necessarily happy and perfect all the time. We all feel that way at some point."

World-renowned doll artist and designer Robert Tonner is the Creative Director and genius behind Ellowyne Wilde. He based her on anime drawings, designer shoe ads and eclectic fashion art. "She's different from anything I've ever designed before," notes Tonner, who owns his own successful doll company, Tonner Doll Company, Inc. "I think she speaks to everyone's darker brooding side." Tonner is quick to add, with a smile, "but not mine, of course."

His point is a good one. With worldwide sales of Barbie™, the world's most picture perfect fashion doll, on the decline, and the more diverse yet all-too-trendy Bratz™ dolls on the rise, this may be the perfect time for a bored-with-life fashionable competitor. But according to DeForte, the company is not looking at Barbie or Bratz as rivals. "We're not trying to compete with the mass market dolls, but what we are trying to do is offer an alternative to those who live life differently and are looking for something or someone that speaks out and says – I'm different, sometimes despondent, frequently detached, and live for my therapy sessions."

Be assured, Ellowyne is different. Along with her unique fashion sense, she suffers from chronic ennui (a feeling of weariness and dissatisfaction – hence the therapy sessions), reads Sylvia Plath, writes poetry, believes you are what you eat so enjoys whipped cream and Nasturtiums; and lives in a stately Victorian home in San Francisco, which sits on a fault line. Her therapy sessions are written in excruciating detail and shared on her Website for all to see; but she doesn't mind. "I'm just too tired to worry about it" is what she might say to critics.

"We believe Ellowyne will connect, in one way or another, with a diverse group of collectors of all ages," says DeForte. "She's not perfect, but she is quirky, beautiful, and has a unique outlook on life. We want people to read about her life, good and bad, and make a connection. A lot of people are out there looking for something, anything that makes them happy. Ellowyne is no different – she's just not afraid to admit it."

Ellowyne Wilde will make collectors happy this week via her e-Commerce website ( Consumers can read about her life, her poems, and her therapy sessions; link to her page (; and sign up for her Ennui of the Week. The site will also make available for purchase the entire line of Ellowyne Wilde 16" vinyl dolls, designer fashions and accessories. Specialty toy retailer FAO Schwarz will also carry the line.

We hope Ellowyne stays around for awhile – the world needs a dose of reality, and if it comes from a bored, quirky doll – that's okay.

Headquartered in Mullica Hill, New Jersey, Wilde Imagination, Inc. develops and markets exquisite dolls and collectibles, including the new Ellowyne Wilde™ line of dolls, fashions, and accessories. For more information, product samples, or interviews, contact Debra DeForte at 856-467-9696 or visit


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