Food Inventors Network Launches Idea Hunt for Morning Commuter Beverage

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Leading U.S. food company enlists Big Idea Group’s food and packaging division to search for innovative A.M beverages designed for male commuters.

The Food Inventors Network, a division of Big Idea Group (BIG), announced its latest Idea Hunt today. One of the largest food companies in the U.S. is creating a new beverage for male commuters, and they are tapping the creative minds of BIG's network to help them generate innovative product ideas. The best ideas will be considered for licensing contracts, and prizes will be awarded to the top 30 concepts. This is a rare opportunity for independent product developers to have an idea commercialized by a major food company. Anyone 18 or older is invited to participate.

About the A.M. Commuter Beverage Idea Hunt

BIG's client is looking for a breakfast-on-the-go that is tasty, nutritious and easy to consume during the average commute. While many products on the market offer some of these qualities, none are designed to appeal specifically to the male commuter. The best ideas will keep in mind the needs and desires (flavors, nutrition, presentation) of male commuters ages 20 and up. Top concepts will also include thoughts about the entire product—ingredients, packaging, distribution. The company prides itself on embracing innovation and is open to a wide range of ideas, including co-branding the beverage with a non-food product. Complete details and submission guidelines are online at Submission deadline is December 13, 2006.

About Idea Hunts

Idea Hunts are searches conducted on behalf of a company that is looking for innovations in a specific area. A primary reason companies turn to Big Idea Group is to increase their volume of innovative product concepts. Recognizing that many companies are stretched thin just meeting the daily demands of business and maintaining existing product lines, BIG acts as a partner resource for third-party innovation and associated services. Big Idea Group provides companies much needed product development services such as prototype development, patent work, market research, testing, and sourcing. BIG also works with both companies and inventors to develop appropriate and financially lucrative deals. BIG never charges inventors for its services, instead sharing with the inventor in licensing royalties.

About Food Inventors Network

Food Inventors Network, a division of Big Idea Group, partners with food and beverage companies to help them discover the next "big idea". By tapping the pioneering minds of inventors worldwide for innovations in food, beverage and related packaging, the Food Inventors Network has developed a powerful model for new product development. Through open call Roadshows, targeted Idea Hunts, and direct submissions, Food Inventors Network evaluates thousands of ideas on behalf of companies, matching entrepreneurs with companies that want to license their products. BIG and the Food Inventors Network are headquartered in Manchester, New Hampshire and can be found on the Web at and


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