The Mixer™ : A New Beauty Product and a Revolution in Root Touch-Ups

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It makes perfect sense that the company launching The Mixer™ is called ‘Colour Revolution’. This new and innovative product is indeed a revolutionary concept when it comes to root touch up products – the unique selling proposition is its single, streamlined applicator which is ready to use at a moment’s notice. No messy mixing; the permanent colour and developer are stored separately in the applicator and only mix at the point of application.

The driving force behind this new beauty product are business associates and good friends, Ruth Stern and Pauline Ashworth who, as with many successful new business ventures, found that in order to get the kind of hair product they were searching for they would have to invent it for themselves Both women have backgrounds in the fashion, beauty, natural health and marketing fields, and their combined qualifications and total dedication are at the root of the research, design and development of The Mixer™ which has taken three years to come to market.

"Pauline and I are both thrilled to have developed an easy, "real" answer to a persistent problem," says Ruth Stern. "Our research has shown us that those people who have tried and tested The Mixer™ are as excited as we are about the product which just reinforces that the leap of faith we made three years ago was all worthwhile."

Besides the obvious benefit of the 'no messy mixing' quality of The Mixer™ there are all kinds of advantages for busy people on the go. The portability of the product makes it an ideal accessory for the business or holiday traveller. Just imagine arriving at a business conference and under the glare of the lights in your hotel bathroom you see the unsightly growth of grey that for some reason seemed to happen overnight. The answer would be The Mixer™ – just take 30 minutes in your hotel room to get rid of those nasty roots or the grey that crept up on you. The Mixer™ is fast, clean and natural looking. Also, of course, fewer costly salon visits make The Mixer™ an extremely attractive addition to anyone's preferred beauty routine.

The design of the patent pending, efficient applicator for The Mixer™ was done by Ruth and Pauline in collaboration with industrial engineers, and for the manufacture of the colour, they chose a company that is recognized for its state of the art production and quality control systems as well as the brand name hair colour products it produces. The end result is a salon quality product in a range of six shades for women and three for men. The product appeal is enhanced by the packaging which features subtle combinations of aqua with brown for women and the reverse for men. This sleek image immediately sets it apart as being a unique high quality and superior beauty item.

Priced at $26 it is available world wide at http://www.colour-revolution.ca.

At retail, The Mixer™ will be available at Clyde's Pharmacy in New York City in November, 2006 and soon through selected retailers and exclusive spas across North America.

For further details or to book an interview with Ruth Stern and Pauline Ashworth please contact:

Canada: Celia Love

905-513-1889

United States: Alison Mazzola Communications

212.755.2100 | fax: 212.755.8723

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Celia Love
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