New York, NY (PRWEB) October 25, 2006
NETexponent, a leading online performance marketing agency, today announced that The Wine Enthusiast, the world's leading source for wine accessories, storage, information, education, and events, has selected their company to manage, optimize, and grow affiliate marketing and media partnership programs for its e-commerce site WineEnthusiast.com.
NETexponent, based in New York, will completely manage all of the client's existing affiliate programs. One program will be run using the Commission Junction tracking platform and another program will use the Performics tracking platform. The agency will look to maximize online order volume by leveraging its database and relationships with several hundred top-performing affiliate and media partner websites. In addition, their brand integrity will be protected through NETexponent's comprehensive quality assurance services.
"We've experienced a great deal of success with our affiliate program over the years and believe it offers a tremendous opportunity for additional growth," said Glenn Edelman, director of e-commerce marketing at The Wine Enthusiast, based in Elmsford, NY. "NETexponent was selected because they have the proven expertise, tools, people, and connections with affiliates to make that happen."
According to WineEnthusiast.com, the company's average online order is $150, with some going as high as $10,000. When a visitor to one of its affiliates clicks on a WineEnthusiast.com link and buys a product, the average affiliate receives a 6% commission on revenue, even if the actual sale occurs up to 30 days after the initial visit. Top performing affiliates and media partners typically earn commissions much higher than 6%.
The Wine Enthusiast views the selection of NETexponent as a further investment in the success of its affiliate program and their affiliate partners. NETexponent has committed to providing their affiliates with top quality service. They will look to optimize program performance through affiliate incentive programs, landing page and order process improvements, creative updates, and strategic guidance.
"What we bring to the table for WineEnthusiast.com is our experience, unique team-based approach, category exclusivity, relationships with top affiliates, and the ability to quickly scale their program and manage the quality of orders in their network," said Chris Kramer, NETexponent media director and cofounder. "Our plan is three-fold: to aggressively grow and optimize their program, provide affiliates with a greater level of service, and afford the client greater piece of mind through our quality assurance services and integrity."
NETexponent is proud to add The Wine Enthusiast to its roster of clients that includes other top brands such as American Express, Audible.com, Back To Basics Toys, Financial Times, Puritan's Pride, and Scholastic.
NOTE: Website publishers who want more information on the Wine Enthusiast Affiliate Program can email WineEnthusiast @ NETexponent.com
About The Wine Enthusiast
Wine Enthusiast Companies is a prominent multi-channel marketer of a growing line of products that satisfy, inform, enrich, entertain and inspire. Founded in 1979 and headquartered in Elmsford, NY, the company addresses the wholesale, retail and consumer direct markets, and is the world's leading source for wine accessories, storage, information, education, events and travel.
Over the past 25 years, this multi-faceted business has thrived along with America's ever-expanding enchantment with wine. Started as a direct mail business, The Wine Enthusiast has published more than 300 million catalogs, and today successfully markets via direct mail, multiple internet sites and, through its new wholesale division, brings Wine Enthusiast products into retail stores throughout the nation.
In 1988, Wine Enthusiast Companies founded Wine Enthusiast Magazine to bring consumers vital information on the wide world of wine plus hundreds of wine reviews in every issue. The magazine has grown to become the world's largest periodical devoted exclusively to wine and spirits. Wine Enthusiast Magazine also hosts an ongoing series of consumer and trade wine tasting events led by "Toast of the Town," a spectacular fine wine and food exposition.
NETexponent (http://www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.
Services provided by NETexponent include; Affiliate Marketing Management and Recruiting, Media Partnerships, Pay Per Click Search Marketing, Cooperative Marketing Partnerships, and Creative Development.