Business Service Management leader Digital Fuel Presents at Prestigious C-View Alignment Summit Europe

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Digital Fuel discusses the challenges of business service management and IT management.

Aligning Technology with Business Strategy to improve Profitability across the Enterprise.

Digital Fuel, the leader in Business Service Management and SLA Management, today announced that Michael Gies, Sales Manager Central Europe, and Martin Hennings, Consulting Manager Central Europe, will deliver a strategic presentation titled, "Business Driven Service Delivery" at 11:30 am on October 24, 2006 during the C-View alignment summit in Frankfurt, Germany.

The Challenges of Business Service Management

Digital Fuel's presentation discusses the challenges of managing IT and business services, and will share best practices to address the following business issues:

  •      Business units demanding to see value from IT and other shared services
  •     Pressure for cost reduction and visibility into value provided directly to the business
  •     The difficulty of managing outsource service relationships
  •     Establishing best practices in managing service relationships

The C-view alignment summit (October 24-25, 2006 at the Intercontinental, Frankfurt) will bring together European senior executive management from Fortune 500 companies to discuss how to align their IT strategies with key business priorities. Industry leading speakers from Siemens, BT, Barclays, France Telecom, Deutsche Bank and others will present end-user thoughts and vision during executive panel discussions, while thought leaders from Gartner, Ventana, Bloor Research, itSMF, BPM Group will complement the two-day proceedings with analyst strategy workshop presentations.

The C-View' event is created by executive panelists, providing attendees with a superb opportunity to hear product/case study presentations, discuss their respective challenges, and share best practices with today's movers and shakers of IT strategy and business.

C-View' s Keynote Speakers:

Day 1 - David Burden, Group Technology Director and CIO Royal Mail Group plc. He is a Member of the Board of Directors and of the Management Board of one of Europe's largest businesses with a workforce of approximately 200,000 people.

He is responsible for Information Technology and Postal Automation, Group Risk Management and Business Continuity Planning. He has delivered a substantial reduction in Group IT expenditure driven by comprehensive outsourcing, completion of a very large automated International mail centre and introduction of a new model for automation maintenance.

Before joining the Royal Mail he was Executive Vice-President, Technology & Services at Qantas Airways Ltd in Sydney responsible for a budget of a $3.2 billion.

Day 2 - Andy Green, Chief Executive Officer of BT Global Services and BT executive board member. As CEO of BT Global Services for 5 years now he has driven the transformation of the division into a sharply focused operation providing networked IT services to multi-site organizations world-wide. The division has a workforce of approximately 30,000 people world wide and generated revenues of £8.6bn in the year ending 31st March 2006.

Andy will deliver a keynote address to C-View's attendees on "Aligning Technology with Business Strategy to improve Profitability across the Enterprise."

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and shared services organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business services.

Digital Fuel has the largest deployments for SLA and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics cost and pricing roles. With Digital Fuel's patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors. ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others. Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe. Learn more at

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