Cinital Delivers Previzion HD Studio Robust, Cost-Effective, 3D Solution for Virtual Sets

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Previzion is a new all-in-one hardware and software solution that prrovides cinematic professionals access to advanced camera motion tracking and scene integration technology for rapid, superior quality rrevisualization and visual effects ceation.

Any studio working with a mix of live action and CGI elements, whether for previsualization, live broadcast, or post production work will want to get their hands on this powerful and yet incredibly low-cost solution.

At the NAB New York Content Creation + Convention, Cinital™ LLC (http://www.cinital.com), an emerging developer of next-generation visual effects tools, today announced the availability of Previzion™ HD Studio, the company's robust, end-to-end virtual studio solution that offers affordable, advanced camera motion tracking and scene integration technology for rapid previsualization and visual effects creation. Previzion effectively integrates the complete visual effects pipeline into one application, including 3D camera tracking, live video I/O, keying, 3D background rendering, compositing and real-time color correction. Prevision enables accurate matching of live action foregrounds and computer generated backgrounds. The new system ships after NAB New York, running October 24-26 at New York's Javits Convention Center. [Editors' Note: Cinital will be demonstrating at Booth #125.]

Press release url link: http://www.cinital.com/docs/NABNY_release_10242006.doc
Previzion images: http://www.cinital.com/docs/previzion_ui2.jpg and http://www.cinital.com/docs/previzion_hardware.jpg

"Previzion was inspired by the desire to create stunning moving images without the repetitious, time consuming and expensive process of traditional visual effects post production," says Cinital Founder Eliot Mack. "With advances in today's real-time graphics engine technology, Previzion offers creative professionals working outside of a large, established production or post production facility unparalleled access to advanced visual effects. The system is very easy to use and significantly less expensive than other products with comparable camera tracking and video processing capabilities. Now, cinematic professionals will have the flexibility to make the projects theyv'e always wanted to, not just the projects they could afford."

"A virtual studio rig is usually the kind of product that small studios on a limited budget can only dream about. But with the ability to instantly track and match camera motion to virtual environments and to perform high-quality, real-time keying, Cinital Previzion changes everything," says Aharon Rabinowitz, creative director, All Bets Are Off Productions. "Any studio working with a mix of live action and CGI elements, whether for previsualization, live broadcast, or post production work will want to get their hands on this powerful and yet incredibly low-cost solution."

About Prevision HD Studio

Previzion defines a new category in virtual set systems. Relying on advanced 2D, 3D, and motion tracking technology, Prevision provides small video production groups and independent filmmakers a sophisticated VFX production tool without the need for specialized technical knowledge in keying, match moving or compositing. Previzion enables artists to import 3D texture mapped models and high-resolution 2D digital photographs, and mix them with live video. The system also enables incorporation of visual effects techniques such as camera projection mapping and matte painting. Using the industry-standard FBX file format, camera motion data can be easily recorded and imported into leading 3D applications including Autodesk Maya and 3ds max, SOFTIMAGE|XSI, Luxology Modo, Cinema 4D, and others.

Previzion's streamlined workflow and easy integration with existing studio grade video infrastructure frees digital artists to focus on the creative process. Cinematic professionals can tackle more ambitious productions than ever, instead of scouting locations, acquiring permits or worrying about background lighting. Now, filmmakers can simply connect their video cameras to the supplied HDSDI input and tracking sensors, mount the included tracking target grid overhead, and load pre-created 3D scenes. When shooting, Previzion's superior real-time keyer cleanly matches the virtual background to the live action foreground, and sends the integrated shot to the live HDSDI output. The camera tracking system in Previzion is self-calibrating and capable of tracking a wide range of dramatic moves, including dolly, crane, and handheld shots. For use in previsualization, Previzion can record the motion of the camera to a separate file, for later use in a variety of post production environments.

Previzion's powerful creative engine and intuitive interface helps empower producers and filmmakers as never before, all at a price significantly lower than comparable virtual set systems. The system, which includes a 6' x 6' collapsible aluminum tracking grid, is lightweight and portable, helping even ambitious productions to operate very quickly and with a smaller crew.

Pricing and Availability

Cinital's Previzion HD Studio is available on the Windows operating system. It is scheduled for shipping in early November. Cinital integrated hardware/software products are currently available directly from the company. Pricing for Previzion HD Studio is $45,000. The company plans to release Previzion HD Studio for the Linux platform in 2007. For sales inquiries, please visit the company's website.

About Cinital

Cinital LLC, based in Cambridge, Massachusetts, is an emerging developer of 3D virtual studio technology solutions. Founded in 2003, the company's next generation cinematic solution, Previzion HD Studio, is an end-to-end virtual studio system that incorporates camera motion tracking and scene integration for rapid previsualization or visual effects creation. Geared to a wide range of users – independent filmmakers, corporate video producers, cinema producers, and broadcasters, among other creative professionals – Previzion offers access to sophisticated 3D visual effects tools without the cost barriers associated with existing high end systems. Previzion integrated hardware/software production tools are currently available directly from Cinital. For more information, visit http://www.cinital.com.

Previzion and Cinital, LLC are trademarks of Cinital. All other trademarks contained herein are the property of their respective owners.

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Vicky Gray-Clark/Ambient PR
Cinital
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