Technology and Service Blur at a Faster Pace -- Strategic Webinar Hosted by Digital Fuel, Featuring Independent Research Analyst

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Changes in IT and service delivery -- based on survey of more than 200 CIO’s and technology/service providers.

IT's Future As A Service-Better Late Than Never, Forrester Research, Inc., September 2006

Digital Fuel, the leader in Business Service Management, is hosting a webinar featuring an analyst from Forrester Research, Inc. entitled: The New Ecosystem: Technology and Service Blur at a Faster Pace. The webinar will focus on changes in IT and service delivery. The webinar is based on a Forrester Research survey where they interviewed more than 200 CIO's and 17 technology and service providers to find out about changes in IT and Service Delivery. Their research found that market forces of commoditization, industrialization, and globalization, along with changing buyer sentiments, will accelerate a shift in the dominant form of IT delivery by 2012 from buyers self-integrating technology to having it assembled and managed by outside providers ("IT's Future As A Service-Better Late Than Never, Forrester Research, Inc., September 2006"). The webinar is scheduled for Wednesday, October 25, 2006 at 11:00 am EST.

Featured Speakers and Topics

The New IT Ecosystem - Placing Service Providers and Telecommunications Companies at the Hub

Julie Giera, Vice President, Forrester Research, will present the results of this study and an important finding that emerged: the resulting structure will place service providers and telecommunications companies with the strongest capabilities at the hub of the new IT ecosystem. But in order to stay in the game, today's vendors and service providers will need to overcome their own inertia around the development of IP, rigid engagement models, and outdated partnering strategies.

Julie's research covers a wide range of topics including IT services and outsourcing, business process outsourcing, IT management, mergers and acquisitions, IT service delivery, contract negotiations, software licensing, and IT legal issues. Julie is a leader in Forrester's research efforts regarding the use of outsourcing and IT services, providing best practices for the procurement of IT services and outsourcing, creation of RFPs, and vendor selection; contract negotiation and pricing models; service-level agreements; effective management of outsourcing and services relationships; and the use of metrics and measurements surrounding outsourcing and IT services.

Tom Schaefer, Executive Vice President with Digital Fuel, will moderate the session and discuss how service providers and enterprise/government service organizations can enable new competitive advantages with an innovative business service management application for IT, telecommunications, and business process services.

To register for this complimentary webinar: info @

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and enterprise service organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business process services.

Digital Fuel has the largest deployments for SLA management and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics, cost formulas, and pricing rules. With Digital Fuel's patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors. ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others. Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe. Learn more at

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