Florida Fireman Fights Fire with Fire

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Fireman creates value-oriented online nutritional supplement store.

Kris Rocanello, a Brevard County Florida firefighter who was tired of seeing his co-workers and friends spend too much money on nutrition, decided to beat the odds by creating K-ROC Sports Supplements, an online store that provides the best value on top-of-the-line nutritional supplements. http://www.kroc-hard.com not only offers name brand products and top sellers, but they match any competitor rate.

"Unfortunately, many people neglect good nutrition due to cost factors. Good nutrition is especially important in my business, where it’s crucial that first responders stay strong and healthy," said Rocanello. "I don’t want to see people lose the opportunity of good health because they can’t afford it."

Since the company launched in February 2004, sales have increased by 110 percent. Rocanello attributes a boost in sales due to the reasonable and most competitive shipping prices and large selection.

When consumers choose to shop online, there are many factors to consider. "A lot of Web sites claim they have the lowest priced products, but you end up spending a fortune on shipping. Our products and shipping are by far the best value around," said Rocanello.

http://www.kroc-hard.com offers top of the line products such as protein powders, ready-to- drink shakes, fat burners, vitamins, amino acids, and bars for people looking to increase energy, strength and muscle, lose weight, or just maintain the body’s balance of nutritional necessities. K-ROC offers name brand products and top sellers such as Cytosport’s Muscle Milk, Optimum Nutrition’s 100% Whey Protein and BSN’s NO- XPLODE and CELL MASS, and much more.

The user-friendly Web site is easy to navigate; if customers know which brand or what type of product they are looking for, K-ROC’s savvy database allows them to enter this criterion and the system returns with a large result list. Customers also have the option to browse just by brand or product. If there are items a customer would like to purchase that is not found on the site, K-ROC will special order the product and have it shipped in a few days.

Rocanello, who has more than 15 years of experience in the nutritional field, offers a forum on the Web site where visitors can ask fitness and nutrition related questions.

K-ROC is truly a one-stop-shop for all of your fitness and dietary needs. For more information, visit http://www.kroc-hard.com or call 407-965-0486.

K-ROC Sports Supplements offers nutritional supplements for all people interested in maintaining a healthy lifestyle. Customers can contact the customer service department via email or phone and request their favorite brand or product—the average shipment for special requests is 3–5 business days. Shipping and regulations can be found on their Web site at http://www.kroc-hard.com or by calling 407-965-0486.


Melanie Nimrodi


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Melanie Nimrodi
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