Google Base Integration With Ecommerce and Other Data Systems

Convina expands ecommerce service offerings; increasing competitive edge to online retailers, as the holiday shopping season approaches.

Salt Lake City, UT (PRWEB) October 25, 2006 -- Convina, a provider of custom ecommerce systems for high-volume online retailers, announces seamless integration with Google Base. Combing content connectors with automated publishing, this service is being implemented just in time for the holiday ecommerce shopping season.

Google Base, a Google service, allows organized data to be submitted directly into Google's database system. While this service provides benefits for many areas of business, it is particularly advantageous to online retailers. Through Google Base, products for sale on the web are listed in search results pages from Google and Froogle.

Convina's system provides a seamless connection to Google Base. This means that retailers who are already managing a web store can have their products listed in Google Base automatically. Integrating this service adds no extra time or process requirements to publishing store information online.

"We're constantly looking for low-cost ways to help our clients attract more shoppers," explains David Ogden, a Solution Developer at Convina. "Clients who have integrated Google Base see an almost instantaneous boost in sales as they are able to reach shoppers on Froogle who are searching for products they sell."

Convina has already integrated Google Base for dozens of ecommerce sites over the past few months, including EnvyFurniture.com – an online furniture retailer. "If you're using pay-per-click marketing and seeing any success, you should make sure you're in Froogle," insists Manon Seethaler, owner of Envy Home Furnishings. "Convina's system automatically keeps thousands of products from our website up-to-date in Froogle. Each sale from Froogle costs us nothing."

While there are many shopping systems available that provide some level of integration with Froogle, Convina's system provides a combination of unique advantages. Convina's software is custom-developed for each client, which means site owners can take advantage of custom attribute features provided by Google Base. This provides better organization of products in Froogle, making it easier for shoppers to connect to products they are looking for. Convina also provides automated distribution so site owners are not required to export, upload, or otherwise manually publish product data to Froogle.

http://www.convina.net/googlebase-integration.htm

About Convina
Convina provides advanced ecommerce systems and custom application development services for businesses in more than 25 states across the country.
http://www.convina.net

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