Praxes Group Adds Bruce McCracken to its Team

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Praxes Group announces the addition of Bruce McCracken as Senior Business Development Strategist. Successful background as advisor to start-ups and established firms in the retail, energy and telecom industries will enhance growing team of business development experts.

Praxes Group has announced the addition of Bruce McCracken to its team of experienced business development professionals. In his new role as Senior Business Development Strategist, Mr. McCracken will work directly with the firm's clients in the Management, Strategy and Technology Consulting industries to help them achieve their growth goals.

William R. De Sena, EVP of Business Development at Praxes Group, commented: "Bruce's deep experience developing and implementing sales, marketing and business development strategies in deregulated industries and traditional markets will serve our clients well as we continue to grow our firm."

Mr. McCracken most recently served as a consultant to the Urban Interfaith Network, of Washington DC, a provider of interactive media networks and information portals that enhance and strengthen relationships between multi-cultural communities and Fortune 500 companies. Prior to his work with UIN he was a Senior Sales Originator at Florida Power and Light Energy Marketing and an energy trader and manager with the Central Maine Power Utility.

"While Bruce certainly possesses the broad skill base and experience that is typical of our entire team, his expertise in the power and energy sectors is special. We are finding more opportunities to work with client firms in the areas of power, energy and environmental consulting which makes him a timely addition to our team," remarked David Volin, EVP of Sales.

John A. Gregoire, EVP of Strategy at Praxes Group, stated: "My past, brief experience working on a project with Bruce allowed me to observe his professional manner of working with clients. His understanding of the Outsourced Business Development model and how to leverage the broad capabilities that are required to execute for our clients makes him a welcome addition to the team."

Over his 20 year career, Mr. McCracken has held a variety of marketing, business development and sales-related positions in the natural gas and power and telecom markets.

Mr. McCracken holds a B.A. in Business Management with a Minor in Economic Studies from Hartwick College in Oneonta, New York.

For additional information on the news that is the subject of this release, contact David Volin or visit

About Praxes Group:

Praxes Group provides Outsourced Business Development Services to professional service firms who are serious about growth. Our innovative model combines the most powerful elements of disciplines that touch on every facet of the business development spectrum. Our team averages over 25 years of real world experience and academic learning. We increase efficiencies and expand existing networks of revenue generating relationships for our clients.


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