While it's great that almost half of the people we surveyed are activity trying to lose weight, there are still a good number who admit they are either overweight or obese but who are not doing anything to change their condition
CARLSBAD, Calif. (PRWEB) October 24, 2006
Many people believe that the government should take more action to address obesity issues by intervening in what kinds of foods are marketed to children, according to a new survey conducted by morefocus, an online research organization.
Forty-nine percent of those surveyed said the government should step in to regulate what foods are marketed to kids, while 13 percent of respondents were undecided yet about this potential practice.
A majority of people also believe celebrities should be taken out of the mix when it comes to marketing food to children. Sixty-five percent of those surveyed said celebrities should not be involved in the marketing and advertising of high-fat snack foods.
However, when asked who or what has the greatest influence on what children eat, only 20 percent named advertising, while 63 percent named parents or guardians as the top influence on children's eating habits.
"The parents and guardians are the biggest influence on kids, as they should be, but the influence of celebrities cannot be ignored," said Dr. Regan Carey, morefocus Research Director. "It seems a majority of people realize that kids look up to celebrities, so it would be best if celebrities don't endorse products that could worsen the problem of obesity."
These concerns are reflected in the belief of an overwhelming 91 percent of respondents that obesity is a serious issue.
Respondents also addressed their own weight management issues in the survey. When asked to describe their own weight, 43 percent of those surveyed described themselves as overweight, and a further 29 percent described themselves as very overweight/obese. Only 27 percent of respondents said they were the recommended weight for their height.
Almost half of respondents, 45 percent, said they're actively doing things to try to lose weight. Meanwhile, 30 percent of those surveyed said they're not doing anything in particular for their weight.
"While it's great that almost half of the people we surveyed are activity trying to lose weight, there are still a good number who admit they are either overweight or obese but who are not doing anything to change their condition," said Dr. Carey. "The data indicates that one potential help in this area could be an easier food labeling system."
Sixty-four percent of those surveyed said a better food labeling system, possibly including color indicators, would make a difference to the food products they buy.
Further information and summary results of the survey are available on request from morefocus.
About morefocus group inc.
San Diego- and London-based morefocus group inc., builds and maintains high-traffic networks across multiple verticals. Independently, or together with its domain-owning clients, the Company owns or controls a leading independent healthcare and lifestyle network controlled by a suite of proprietary publishing, ad-serving, analytics and behavioral monitoring applications. The publications and software applications are applied to build engaged traffic, recruit, sample and manage registered consumers, and build marketing ROI for major healthcare and consumer marketing corporations.
morefocus group inc.