Scandinavian Design Site Introduces New Jewelry Lines

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The Scandinavian Design Site, Nordic etc, announces the addition of contemporary handmade fashion jewelry from Sweden.

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The Scandinavian design site, Nordic etc, announces the launch of two new jewelry lines in response to customer requests. The new lines are from Sweden, exhibiting the clean, uncluttered lines consumers have come to expect from Nordic etc.

“Our customers wanted us to expand from home décor to personal accessories. I love jewelry and am always looking for something new, distinctive and affordable which will appeal to a range of tastes and ages. These new lines exceed our expectations,” says Petra King, one of the founders of Nordic etc. “We focus on great Scandinavian design at affordable prices and our new jewelry lines will add both unique pieces and great value to our product offering.”

The jewelry line Lavish Design is founded and run by two Swedish sisters from Stockholm. Its individually hand crafted pieces are simple but stylish. The designs are greatly enhanced by the use of carefully selected materials: Austrian Swarovski crystals, Czeck Bohemia crystals, Majorca pearls and semi precious gems.

The Miss Dee line was launched at the beginning of the year and is well on its way to becoming one of the leading fashion jewelry houses in Sweden. In partnership with a Danish designer, Miss Dee makes unique pieces using unusual combinations of high quality materials such as sterling silver, freshwater pearls, crystals, leather and rosewood.

“We are very proud to be the exclusive retailers in the US of these exciting contemporary jewelry designs. We feel sure that American women will appreciate the genuine quality and affordable prices of these two new jewelry lines as much as Scandinavian women do”, says Petra.

About Nordic etc (

Nordic etc is Scandinavian design home décor online. Its founders are Petra King and Mats Olsson, two Swedes transplanted to Miami. Nordic etc offers everything from home décor, kitchenware, beach bags, toddler dinnerware, candle holders, fabrics and textiles, toys, accessories and now jewelry, all from Scandinavia.


Petra King and Mats Olsson

Nordic etc


Fax: 305-361-9513

Email: marketing @


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