MothersClick.com Announces Strategic Partnership with Scrapblog.com

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MothersClick community to have easier access to online scrapbooking services.

Scrapblog is appealing to a wide range of people, but mothers are an especially important group. Sharing pictures of our son in a creative way was a key motivation to creating Scrapblog. As parents, we have a special connection with the MothersClick community. I am sure that other MothersClick members will also enjoy the storytelling capabilities and the ease-of-use that Scrapblog offers

MothersClick.com (http://www.mothersclick.com), which last week launched the first and only social networking site tailoring its services exclusively for real-life mothers’ groups, today announced its first strategic partnership with Scrapblog (http://www.scrapblog.com), the first online multimedia scrapbooking service. Through the partnership, MothersClick members will enjoy this added feature by easily accessing Scrapblog’s online tools for creating interactive scrapbooks with the ability to add narration, music, video, captions and comments.

“Partnering with Scrapblog just makes perfect sense,” said Andra Davidson, president and co-founder of MothersClick. “Both sites are designed around the basis of personalized community and sharing content with others. Making Scrapblog’s unique service more easily available is a great benefit for the active mothers in our network as it allows them to build amazing online albums and express their creativity through family photos.”

As part of the partnership, there will be a special integration between the two sites conveniently allowing users to work with both applications and services. Additionally, Scrapblog will provide design elements exclusively for the MothersClick community, including custom stickers, buttons, patterns and backgrounds.

“Scrapblog is appealing to a wide range of people, but mothers are an especially important group. Sharing pictures of our son in a creative way was a key motivation to creating Scrapblog. As parents, we have a special connection with the MothersClick community. I am sure that other MothersClick members will also enjoy the storytelling capabilities and the ease-of-use that Scrapblog offers,” said Margarita Irizarry, co-founder of Scrapblog. “This partnership is a logical way for both communities to grow and add value to the experience of their members.”

The full benefits of the MothersClick and Scrapblog partnership will be rolled out and available to each community by the end of 2006.

About MothersClick

Inspired and co-founded by first-time mom, Andra Davidson, MothersClick is a dynamic and interactive community designed exclusively for busy moms and mothers’ groups. The site introduced the world's first geo-mapping system for mothers’ groups which helps moms to locate existing mothers’ groups in their local areas and globally. MothersClick provides the tools and services for organizing and managing group communications, events and activities, such as playgroups and co-ops, and it helps maximize the value of moms’ time spent online by sharing knowledge; asking questions and finding answers to the experiences of motherhood and parenting. MothersClick is headquartered in San Francisco, Calif. For more information, visit http://www.mothersclick.com or email info @ mothersclick.com.

About Scrapblog

Scrapblog is defining the category of online scrapblogging. Under development for two years, Scrapblog is a spin-off of Nobox Marketing Group, an award-winning interactive marketing agency whose long-term clients include Toyota, Scion, Lexus, Verizon Wireless, Procter & Gamble, and most recently, the Mozilla Foundation (Firefox). Its founding team consists of the four partners of Nobox, which funded its development. Recently showcasing its web-based application at the DEMOfall '06 Conference, Scrapblog is now seeking venture funding in order to expand the company and its products. It is based in Miami, Florida.

MothersClick Press Contact:

Elizabeth Rizzo

SHIFT Communications

617-681-1245

Scrapblog Press Contact:

Margarita Irizarry

305-567-0310

press @ scrapblog.com

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Elizabeth Rizzo
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