Cellit Mobile Marketing Donates Text Messaging Services to AIDS Walk Los Angeles

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Cellit, LLC announced today its recent donation of services to AIDS Walk Los Angeles. Cellit provided mobile marketing services to the AIDS Walk event, which was held on Sunday October 15, 2006.

Cellit, LLC announced today its recent donation of services to AIDS Walk Los Angeles. Cellit provided mobile marketing services to the AIDS Walk event, which was held on Sunday October 15, 2006.

Using Cellit's technology, the AIDS Walk was able increase awareness of the event. By texting the AIDS Walk's selected keyword, "WALK," to a special 5-digit phone number included in advertisements, individuals interested in participating could obtain additional event information concerning the registration process. AIDS Walk included the "Text WALK to 30364" language in traditional print ads, as well as on the backs of busses and other alternative advertising.

Mobile marketing is a growing trend in the advertising industry. According to the Mobile Marketing Association, over 8 billion text messages are sent every month in the United States. With more than a third of the 180 million mobile phone subscribers using data services, AIDS Walk sees a growing trend and understands the importance of distributing information directly to the customer's cell phone.

"We are proud to donate our services to such an important organization", said David Wachs, president of Cellit. "Through Cellit's mobile marketing services," continued Wachs, "AIDS Walk was able to multiply the value of its advertising. By using mobile marketing, participants could sign up for event reminders and store information on how to register on their cell phone. We hope our small addition to this cause was instrumental in increasing this year's participation."

More than 30,000 people participated in this year's AIDS Walk in Los Angeles. The event raised a record $3,768,295 for AIDS Project Los Angeles and 19 other AIDS service organizations.

About Cellit, LLC

Cellit, LLC develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world's largest brands. With clients including Hearst Corporation, HSBC, and Coors Brewing, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. Cellit's self-service products are applications that allow smaller companies to easily manage their own mobile campaigns from start to finish. Cellit is headquartered in Chicago. Learn more at cellitmarketing.com or by calling 800-790-6597.

About AIDS Walk Los Angeles

AIDS Walk Los Angeles raises funds to benefit the AIDS Project Los Angeles organization and other AIDS organization in the county of Los Angeles. AIDS Walk is produced by MZA Events. MZA Events also organizes the AIDS Walk events in major cities such as New York City, San Francisco and Fort Lauderdale. AIDS Walk Los Angeles is headquartered in California. Learn more at aidswalk.net or by calling 213-201-WALK.

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